What environmental trends will affect the success of a first-class hotel chain, such as Hyatt or Sofitel, over the next ten years? If you were corporate director of marketing for this type of hotel, what plans would you make to deal with these trends?
2. Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Research about mobile marketing and discuss current applications and the potential for future applications in the travel and hospitality industries.
Many environmental trends will affect the market for leading hotel chains like Hyatt or Sofitel. With the rapid development of technology, many first-class hotel chains will change their business model to meet the ever-changing needs of customers.
With the echo baby boomers becoming the main consumers, hotels need to change operations to meet their needs, while echo baby boomers are keener on high-tech. They think all hotels should use Wi-Fi, the Internet, artificial intelligence or game rooms. They are rediscovering the joys of life. This means that many people are looking for new environments, enjoying nature, exploring the unknown, and seeking to be different. Booking traditional hotels is not attractive to this generati