Visual Interaction with Strategy Tools: Producing Strategic Knowledge in Workshops
Paroutis, Franco, and Papadopoulos (2015) conducted a study on the way in which executives visually interrelate with strategy tools, especially in workshops, to develop information about strategic issues. The investigation was enabled through recent developments in the strategy-as-practice viewpoints. It also assesses how the practitioners utilize strategy tools (Paroutis, Franco & Papadopoulos 2015, p.49). More importantly, the strategy tools for the purpose of this study include methods, models, and concepts adopted by the management in the process of making strategy, such as SWOT, Porter’s five forces, and BCG matrix. The makers of strategy interact with strategy tools to determine when and how tools are applied and selected. Strategy tools contain affordances that affect the manner in which managers handle the deliberations of strategic matters. Visual interactions are used to describe the processes of exemplified interactions that can be recorded in visual forms. In particular, the study sought to explore how a senior management team formulates a strategy tool from the video data when attending a workshop. The research is based on the fact that workshop serves as a ground where a visual relationship with strategy instruments occurs. The researchers initiated a primary research, which involved developing visual pattern studies and strategy-as-practice viewpoint. Based on the study findings, there are three distinct arrangements of visual interactions, which include assembly, inertia, and shift. The research attempts to fill the gap by exploring the utilization of a strategy tool because there are an inadequate hypothetical explanation and scientific understanding of the process occurring when executives visually intermingle with strategy tools participating in workshops.
The study encompassed the collection of data on the utilization of a strategy tool from medium-sized companies (SkillsCo), particularly when a workshop is in progress intended to achieve strategic review. The research methods entailed the utilization of the various set of data sources, fundamentally video evidence, to investigate the manner in which strategy tool is formulated and applied to generate information about strategic matters which is gathered by monitoring the visual interrelations between the tool and the participants of the workshop (Paroutis, Franco & Papadopoulos 2015, p.50). SkillCo was assisting disadvantaged persons back into an occupation by providing training on skills and posting services.
The first level in the study comprised a strategy workshop with the senior management team of SkillCo co