UNIT 16: Managing Communications, Knowledge, and Information assignment brief - Essay Prowess
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UNIT 16: Managing Communications, Knowledge, and Information assignment brief

UNIT 16: Managing Communications, Knowledge, and Information assignment brief

  
Assignment titleNeed answer to this questions? Click here to get it
Instructions Managing Communications, Knowledge, and Information
An electronic copy of your assessment must be fully uploaded by the deadline date and time.You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document.The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission.  Review the mitigating circumstances policy for information relating to extensions.The file size must not exceed 20MB.Answer the criteria in order, clearly indicating the pass criteria number.Ensure that all work has been proof-read and checked prior to submission.Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified.Use the Harvard referencing system; otherwise it will be considered as plagiarised work.Ensure that you back-up your work regularly and apply version control to your documents.Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise it will be treated as a non-submission.You must NOT submit a paper copy or email of this assessment to any member of staff at LSST.Your work must be original with the appropriate referencing      
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:       Date:
Guidance
Welcome to the Managing Communications, Knowledge, and Information (Unit16), assessment paper. The scenarios and questions below need to be addressed fully for you to achieve a pass in this unit. In addition, you will need to address the merits and distinctions criteria within your answers to achieve a higher grade.   MCKI consists of four tasks. LO1assessment method written business report LO2 assessment method event planning LO3 assessment method Power point presentation LO4 assessment method business report                              
Text Box: STUDENTS REMEMBERTO CHECK THAT THE ANSWERS GIVEN METREQUIRED CRITERIATRY AND COMPLETE THE ASSIGNMENT CRITERIA AS YOU GO ALONGDO NOT LEAVE THINGS TO THE LAST MINUTE.
Assignment Aim
This assignment aims to provide the opportunity for demonstrating how communications, knowledge and information can be developed and used to improve communication within the organisation and with other organisations. It also covers how IT systems can be used as a management tool for collecting, storing, disseminating and providing access to knowledge and information. Introduction Google was founded in 1995 by Larry Page and Sergey Brin and it was the first popular search engine in the world. They created this search engine so that users can find any website or document on the web based on keyword or exact searches. Google provides free services for their users. Other than the search engine, they can also search books on Google Book Search, news on Google News, videos on Google Video (YouTube) and maps on Google Maps Google has changed the way people look at and share information. This has made them a leading search engine on the web and a global technology leader. Back in the mid 90’s Brin and Page, Stanford University graduates, worked on developing this unique technology. Since then, Google has grown to become one of the most recognized brands in the world as well as one of the top Internet destinations. As of 2013, Google has 16800 employees working in more than 70 offices in more than 40 countries around the globe. Their headquarters is located in Mountain View, California, USA. Strategic management has many benefits to an organization. Google is a pioneer in empowering its employees by making them shareholders making top management own 1/3 of shares but control 80% of votes to allow for stability over long time horizons. A company’s vision, mission and future goals are set from the strategic process. In addition, strategic management gives managers an advantage in allocating resources efficiently. Moreover, these strategies help give the firm a competitive advantage in the market. Statistics show that, on average. Additionally, Google is often lauded for the way the company treats its employees. Fortune magazine ranked Google at the top of its lit of the best companies to work for in 2007, 2008 and 2014 (Fortune, 2014). Perhaps that’s because Google’s corporate vision includes such axioms as, you can be serious without a suit.” (Google, 2014). In October 2014, according to the Inter brand ranking, Google was the second most valuable brand in the world (behind Apple) with a valuation of $107.4 billion. (Fortune, 2015). In conclusion, Founders Larry Page and Sergey Brin named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists. Google is successfully achieving its mission to organize the world’s information and make it universally accessible and useful. Engine Google is one of the premier Internet brands in the world. Google’s brand was valued at $114billion (2013), the company holds strong market position and continues to diversify its product and service to always stay ahead of competition.    

Guidelines for Analysing Large Case Studies

  1. Flick through, fast read, then make mental notes of titles, headings, main features, appendices, etc.
  1. Read thoroughly (once or twice) – highlight important phrases, make marginal notes of topics and concepts, write summaries of paragraphs and work out ratios and other figures.
  1. Note assumptions the case makes ‑ challenge if suspect. Were the assumptions reasonable at the time?
  1. Do not just accept what the company has to say. Consider the point of view of the writer.
  1. Questions to be answered:
    1. What is going on? (Analysis)
    1. What is management trying to do?(Objective)
    1. What did management actually do? (Performance)
    1. What could management have done? (Alternatives)
    1. What will management do? (Prediction)
    1. What should management do? (Judgement)
  • Introduce any assumptions that you make explicitly.   Base them on evidence such as examples of other companies or situations.
  • Analysing from assumptions, making predictions, and introducing judgement means there can be no correct answer.  Discuss your ideas with others to see if there is consensus.
  • It is most useful to have models or frameworks for structuring thinking and analysis. Many of the lectures in the HND programme are designed to provide these.   Use several to ensure that a full analysis is done.  You will have to develop the skills of selecting suitable concepts and frameworks to apply.
  • Most of all ensure that your findings, and answers, are in the relevant context of the posed questions given the prevailing conditions in the organisation’s (case study) environment.
LO1: Understand how to assess information and knowledge needs.
  As a newly appointed trainee business development manager in Google UK, write a succinct business report detailing how to assess information and knowledge requires for Google UKfurther expansion mission in the UK market.   ACs below must be met in your report;   AC1.1Discuss the range of decisions to be taken by the Google senior management team, in regards to this enlargement project in the UK. Guidance: ,consider the following- strategic plan, source of finance, location, UK business laws, selection and recruitment and personnel development, etc. AC1.2Examine the information and knowledge needed to ensure effective decision taking is possible across every level in Google UK. Guidance: focus on these levels for information; strategic, tactical, operational, and for knowledge required (tacit and explicit). AC1.3Assess internal and external sources of information and understanding that will be available for the workforce in Google UK. Guidance: internal sources –sales figures, personnel records, customer records, and financial documents such as trading, profit and loss accounts and the balance sheet. External sources are; government websites, trade/association journals, researches, newspapers, magazines and multi-media such as twitter, face-book and search enginesetc. AC1.4 Justify your recommendations for improvement to the Google management team. Guidance: your candid advice to the Google management team will help them in their quest to expand further in the UK market. For instance tailored made CPDs to the UK employees that will feed into the local market. To achieve M1 you need to conduct an audit assessing the internal and external sources of information within Google and their effect on staff efficiency and effectiveness.
LO2: Be able to create strategies to increase personal networking to widen involvement in the decision making process
  Scenario Two You have been appointed a trainee customer service manager, for one of the Google proposed stores, opening soon in the Kent area; design a suitable networking strategy for a mega shop launch that will be attended by different stakeholders in the sector. To this effect you are instructed by your suppose line manager to start by creating a complete event agenda for this special occasion.   ACs below must be met in full   AC2.1Identify stakeholders for this special event and communicate your proposed plan effectively to them. Guidance: anyone or group, with direct or indirect interest could be called stakeholders during the event. AC2.2 Make contact with your stakeholders and develop a relationship with them, and seek their views on the forthcoming product lunch. Guidance: consider the following; telephone, emails, letters, fax, word of mouth, Facebook and twitter, AC2.3Involve stakeholders identified in the occasion programme and make sure that their interests are incorporated into your event agenda.   Guidance: find out from different stakeholders what their expectations and needs are for the day.   AC2.4Design inclusive strategies which will make the event interesting and memorable for all stakeholders.   Guidance: you should consider any promotional activity that will make the occasion interesting and memorable for all.   To achieve M2:you need to use your pre event agenda to write a succinct post event reflection, focussing on the areas you would like to improve for the next networking event.   To achieve D1 you need to critically evaluate the strategies designed to make the event successful for all stakeholders.
LO3: Be able to develop communication processes
  Scenario Three Based on your new position, as an assistant customer service manager, you are directed to prepare a power point presentation to demonstrate how you propose to develop a robust communication process in Google UK, and in-line with the modern realities in the industry.   These ACs below must be met in your presentation   AC3.1Report on any existing communication structure.   Guidance: consider common channels of communications such as; email, telephone, letter, website, announcement board, internal memo and meetings formal and informal etc.    AC3.2 Design methods to improve communication systems and suitability in Google UK.   Guidance: redesigning of e-customer feedback form and structured step by step training for customer service department staff that will feed into promotion process etc.   AC3.3Implementsimprovements’which will guarantee better communication system integration in Google UK   Guidance: for example introduction of finger print technology that will support data centralisation in customer service department, for easy access and efficiency.    AC3.4 Create a personal plan to improve own communication skills, and align with your new position, as an assistant customer service manager.   Guidance: you are required to assess your communication skills and find out your strengths and weaknesses. List main communication skills that you should improve and suggest different approaches for implementation of your communications development plan. You should use a Personal-SWOT analysis and set SMART objectives for writing a Personal Communication Development Plan.   To achieve M3you need to evaluate your communication skills adequately and identify strengths and areas of improvement by using effective judgements, and create an effective personal development plan to improve your own communication skills.   To achieve D2you need to justify your conclusions through synthesis of ideas and propose realistic improvements to develop your own communication skills.                    
LO4: Be able to improve systems relating to information and knowledge
  Scenario Four It is essential that you come up with an effective plan that will bring creativity and innovation into your department, in-line with modern realities in telecommunication sector. You are required to prepare a power point presentation [10 slides] and present in front of a panel; time [10 minutes]and presentation dates for each cohort will be agreed by the programme leader in due course[AC4.1]. Write a report and demonstrate how you intend to build and enhance on the existing structures and systems in the company, focus your responses on [AC4.2 & AC4.3]. ACs below must be met in your report;   AC4.1Report on existing methods of data collection, formatting, storage and dissemination of information and knowledge by Google UK. Guidance: analyse the existing approaches of information and knowledge collection, formatting, store and dissemination in Google UK. AC4.2 Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge that will improve the systems. Guidance: Refer to your answer in AC 4.1- suggest better ways to improve the current system used to collection, formatting, storage and dissemination of information and knowledge.  AC4.3 Implements a strategy to improve access to systems of information and knowledge. Guidance: Identify various strategies to improve access to information system and knowledge and explain what steps Google needs to follow to implement those identified strategies.   To achieve D3you are required to prepare a power point presentation, with speaker note [10 slides].Report on the existing methods of data collection, formatting, storage and dissemination of information and knowledge by Google UK.
Unit 16 Managing Communications, Knowledge, and  Information
Learning outcomes   On successful completion of this unit a learner will: Assessment criteria for pass   The learner can:
LO1 Understand how to assess information and knowledge needs   1.1 discuss the range of decisions to be taken 1.2 examine the information and knowledge needed to ensure effective decision taking 1.3 assess internal and external sources of information and understanding 1.4 justify recommendations for improvement
LO2 Be able to create strategies to increase personal networking to widen involvement in the           decision making process   2.1 identify stakeholders for a decision-making process 2.2 make contact with those identified and develop business relationships 2.3 involve those identified in the decision making as appropriate 2.4 design strategies for improvement
LO3 Be able to develop communication processes   3.1 report on existing processes of communication in an organisation 3.2 design ways to improve appropriateness 3.3 implement improvements to ensure greater integration of systems of communication in that organisation 3.4 create a personal plan to improve own communication skills
LO4 Be able to improve systems relating to information and knowledge   4.1 report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge 4.2 carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge 4.3 implement a strategy to improve access to systems of information and knowledge.

Reading List

Business Essentials. Managing Communications and Achieving Results.                                                     BPP Learning Media. July 2013

Campaign (Haymarket Publishing)

Harvard Business Review (Harvard Business Publishing)

www.bized.co.uk-Bized provides a selection of teaching and learning resources

www.ft.com-The Financial Times business sections

www.thetimes100.co.uk-multimedia resources

www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1

www.statisticbrain.com/apple-computer-company-statistics/

retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc–Mission-Statement.htm

www.statisticbrain.com/apple-computer-company-statistics