Picture this scenario: You are the chief marketing officer of your selected final project company. Just now, your chief executive officer (CEO) excitedly strides into your office, pulls up a chair in front of your desk, and says, “So, should we conduct internet marketing surveys before we enter any other new countries with our products?”
In your initial post, craft an answer to the CEO based on expanding into the foreign country you selected for your final project. Start your answer by addressing these broader issues.
Then, speak directly to your CEO’s survey quandary by considering the merits of the internet for conducting a consumer survey in your final project country.
In responding to your peers, share your thoughts about your peers’ ideas and opinions on global internet research in general and the pros and cons expressed regarding using international internet surveys in their selected country. Suggest possible solutions.