Target Market and Their Psychographic Criteria for the Cod Liver Oil Brand Drop - Essay Prowess

Target Market and Their Psychographic Criteria for the Cod Liver Oil Brand Drop

Target Market and Their Psychographic Criteria for the Cod Liver Oil Brand Drop

Background
information

Description and history
of Company

The
Daria Imports LLC one North American supplier that deals with the distribution
of natural health supplements, specialty foods, and organically affiliated
foods (Dropi | Daria Imports, 2016).
The company manages to identify and select the top-notch natural brands in the
market from Iceland which has been developed within an approach of intensive
innovation, as well as an intensive commitment to deliver quality products.
That implies that the processors of these products are focused on delivering
quality products, an element that shows absolute dedication and value to the
customers. The company entered the market in the year 2015 implying that it has
not been there for a long time like many other vendors in the industry (Dropi | Daria Imports, 2016).
The company is committed to offering high-quality services in an effective
manner. That means that the customers themselves are expected to encounter a
personalized services that, from a comparative perspective, is not easy to find
elsewhere in the market. The company has been gradually experiencing growth
both in the number of products and brands it is dealing with and the market
scope that it covers from a global perspective.

The
identified brand and product in this analysis is the cod liver oil. The company
now manages to process cod liver oil. The fresh wild cod are delivered daily to
the company where it is processed within the facility (Dropi | Daria Imports, 2016).
The product after

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