Social Media as a Tool of Communication
Social media can be defined as the means by which people interact through creation, exchange, and sharing of ideas in virtual societies and networks. It consists of various platforms like Twitter, Instagram, YouTube, Vimeo accounts, Whatsapp, and Facebook that are managed by marketing and Communications office. Social media facilitates building relationships, connecting and conversing with the audience. In addition to that, it creates channels for broadcasting and acts as a tool for sales and marketing (Felix et al. 120).
Communication with employees by use of social media
The technology repositories of learning enable human resource professionals to foster knowledge in their dispersed workforce across sharing platforms. Felix et al. (122) conclude that many companies, which have implemented social media systems, have reported a hike in revenue, unlike the ones without. Social media plays a great role in employee involvement at all levels and work posi