Shandong Gold case study - Essay Prowess

Shandong Gold case study

Please follow what the professor required. You will analyze the company for its international readiness and/or improvement opportunities.  Your assessment will come from models, tools and strategies learned in the class.  And please look at these materials to do. 

1.  The cultural comparison is important but much more than just work hours. I would suggest you start with a PESTLE analysis which looks at the differences between China and Canada across the various aspects of PESTLE and then tell me what Shandong should do to adjust to each of the areas.

  1. Second, you should do a cultural analysis but also include the indigenous elements. You should also look at what are the competitive aspects of Shandong that would help them proceed using one of the competitiveness tools.
  2. Finally, you should tell me what aspects of the functional parts of business Shandong will have to adjust – marketing, technical, HR, etc. – to make the Canadian side work.

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