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The “Seeds” is a film produced using Google Glass that into the market in the recent past. In this shot clip, the producer depicts a man undertaking what seems to be an adventure to his motherland (Sandoval). However, what is clearly interesting is the fusion of technology with the film to bring in a new approach that deviates from traditional approaches.
Using the “Seeds” this paper argues that combining the postmodernist view with modern processes of production creates a wholly new brand of products that continue to revolutionalize the experiences of consumers than has ever been witnessed in the past centuries.
Google Glass found it way into the techno-savvy world just recently. The Google Glass product has created a lot of interest among consumers because of its ability to communicate with the internet through natural language commands. Google Glass is worn just like normal glasses. However, the wearers are presented with a screen, which is projected in their line of vision (Sandoval). This ability of the Google Glass makes it possible for the wearers to access their mobile applications.
Although Google Glass comes with all the functionalities of the Smartphone, its distinguishing feature is that it is totally hands-free. However, the unique aspect of the Google Glass is its ability to record shots from the wearers’ eye level. This capability allows video recording from the first-person perspective. In this way, the media projects the postmodern perspective in a wholly new way because they present a broad social experience.
In today’s world, people are presented with new opportunities for consumption, and experiencing new media. Although consumers of new media might sit down and watch the “Seeds,” they are able to connect with it, becoming almost active participants in the film.
Moreover, the “Seeds,” is one of the first films to embrace postmodern ideals because of its use of the first person point of view using Google Glass (Sandoval). The postmodern perspective is captured in the manner in which the new film overcomes the traditional norms associated with filmmaking.
Normally videos are taken from the third person perspective using a video camera. However, the “Seeds” employs none of these techniques, but rather settles for high-tech production process. Therefore, the “Seeds,” provides the world with a new approach in the making of films.
The “Seeds,” also is unique because previous films have never come close to the ingenuity exemplified by the new technology. In addition, the “Seeds,” has an eclectic media texts because it takes several components from the traditional film making world, for example, the plot development approach, though a different approach is used to implement the same in the “Seeds.”
A good example of departure in this context is exemplified by the ability to develop content using the first person perspective. As a result, those who watch the film experience a work that is different from previous films. This sort of unfamiliarity with the new film is a clear manifestation of a postmodernist work (Foster 111).
Another aspect that presents the postmodernist perspective in the film is the combination of both the material with the immaterial. The “Seeds” interacts with the media in a way that creates demand for the Google Glass device. In a postmodern world, it is highly unlikely for people to delink the economic perspectives of consumption with the prevailing cultural norms (Brooker 158). People’s consumption patterns are highly influenced by cultural values and norms prevailing in their societies.
This interaction is developed clearly within the film “Seeds” thus presenting a new perspective in the postmodern theory. Postmodern buying patterns are subject to culture, as this film also seems to suggest. Indeed, the manner in which businesses try to reach to society is rooted in understanding the cultural norms of those people.
As postmodern continues to influence people, companies opt to use the same notion to make an impact it the market. In this connection, the Google Glass development is also a clever way of marketing the product. In this context, there is a vicious cycle of interaction between the material and the immaterial because the “Seeds’ has a firm focus of interacting and influencing the masses besides also marketing the physical product.
At the end of the day, the “Seed” provides a completely new dimension in the eyes of consumers because they can appreciate the two products at the same time. In other words, consumers can connect with both the film as well as the Google Glass product.
In conclusion, “Seeds’ comes along as interesting film that demonstrates the advancements people have continued to experience in modern times. The perspectives exemplified by the film have all the hallmarks of the postmodern.
Many of the aspects that appeal to the postmodernist perspective have been expanded in this discussion such as the combining economic theoretical underpinnings with cultural norms, as well as the continuous interplay between the material and the immaterial.
Brooker, Peter. Modernism/Postmodernism. London: Routledge, 2014. Print.
Foster, Hal. Postmodern culture.London: Routledge. 1985. Print.
Google Glass YouTube “Seeds” film: Web. 6 November 2015.<http://www.youtube.com/watch?v=nvo6ls7edUQ>
Sandoval, Lori. “Google Glass short film ‘Seeds’ hits the spot for Mother’s Day.” Tech Times. 11 May 2014. < http://www.techtimes.com/articles/6833/20140511/google-glass-short-film-seeds-hits-the-spot-for-mothers-day-video.html>.
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