Non-profit Fundraising Case Study
Name of the organization
The Second Harvest Food Bank is dealing with hunger crisis in Nashville for over three decades. It is a non-profit organization that has a national network of food banks, which is used to provide to the needy (Feeding America, 2018).
The mission statement of the Second Harvest Food Bank is to provide food for the hungry persons in America via a national network of member food banks (Feeding America, 2018). The organization also aims at engaging American in the fight against hunger.
Description of services
The organization strives to accomplish its mission because the program serves every community in the country. The Second Harvest Food Bank helps not only the children but also adults by providing over 4 billion meals every year (Feeding America, 2018). When families receive food provisions, they are empowered to live more stable and secure lives. The firm also engages in hunger research and is regularly involve in identifying strategies that can be adopted to ensure food safety such as use of Genetically Modified Foods and improved farming methods. It also participates in creating awareness among Americans on the significance of embracing healthy eating habits (Feeding America, 2018).
In 2017, the firm had an annual budget of $2765.8, which was intended to provide food for more than 46 million citizens across America. The budget allocated $129 to assist the firm acquire net assets that would enhance the balance sheet and facilitate sustenance of future operations (Hager, 2017). The budget is utilized for purposes such as capacity building, research and nutrition, sourcing for fresh produce and other foodstuffs and child hunger programs.
Develop a slogan and strategy
The Second Harvest Food Bank should use the slogan “Together we can eradicate Hunger”. The slogan is a robust branding tool which assist in capturing the people’s mind and enable them associate the activity with the products they require (Walker, 2012). The strategy involved development of a slogan that is simple to remember, intelligent and catchy as well as calling for collaboration between the populace and the company. Moreover, the strategy encompassed designing a slogan, which is clear and contained a message. In so doing, it enabled the population to easily understand it (Tempel, Seiler & Burlingame, 2016). More importantly, the slogan developed in this paper delivered meaning promptly to their audiences. In addition, the strategy in slogan development was to initiate a statement, which initiates a personal connection. Finally, the slogan developed w