Analyze the role of culture and its impact on international business for a particular country or region.
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
In addition, you may likely need to do some additional research to help complete this project.
Please choose from one of the following countries to expand into: Japan, Brazil, India, Liberia, Ukraine, or Thailand.
Rocky Mountain Chocolate Factory (RMCF) has hired you as a consultant to help them with a planned expansion into a new market. Your role is to help facilitate this expansion into a new country/region, and to point out options and possible hurdles the company will face that they aren’t aware of. Write a cultural assessment report to the Director of Human Resources and outline the overall business environment for the expansion, including the following: