Read the lecture notes for Module 4, review one of the recommended articles, complete the Individual Exercises 4-1, 4-2, 4-3, 4-7, and discuss one or two of the following questions: What implications can be drawn for the launch of a microbrewery service?
Read the lecture notes for Module 4, review one of the recommended articles, complete the Individual Exercises 4-1, 4-2, 4-3, 4-7, and discuss one or two of the following questions:
What implications can be drawn for the launch of a microbrewery service?
Evaluate the proposed new draft beer products (business running case, attachment 1) and discuss important factors to be considered in the process of selection of the successful combination of existing (offered by other breweries) and the new (in-house made) products.
At what price should the new products be sold? Why?
Evaluate the placement alternatives (in-house and through local wholesalers), including the sales needed to break even for the new microbrewery.
What distribution strategy do you recommend for the new microbrewery unit?
Design a promotion strategy for the new draft beers. Include how the restaurant owner should advertise and what message she/he should convey.
Explain one of the five steps of the financial planning process and clarify its importance with examples from your Team Assignment 3 PART1
Discuss one of the three components of the corporate finance plan (sales forecast, forecasted financial statements, and methods for raising any external financing), and demonstrate its importance with an example from your Team Assignment 3 PART 1
In preparation for your Team Assignment 3 Part 1, explain your initial plan for selection and application of decision support tools and methods
