The Requirements for the Assessment

You are required to develop a properly referenced management report for senior management that will consider all of the following five elements:

1. Consider an organisation or an industry with which you are familiar. This may be

somewhere you have either worked full-time, been on a placement or worked part-time in. It may even be an industry you are particularly interested in or have read a lot

about recently. The organisation can be large, private, public (but NOT education

based), an SME or even from the third sector (charity). (Possibly based in UK or International).

2. It is from this organisation that senior management will consider your report which

should have a structure similar to the inputs & strategy formulation process of Figure

below.

3. You should evaluate the challenges, issues and potential disruptors facing the

organisation/industry as well as contemplating the development of an appropriate

business strategy along with the supporting IS/IT elements.

4. To do this you will need to apply some of the tools and techniques that have been

discussed in shown below in table 3.3. You should consider the application of at least TWO of these techniques and PESTEL cannot be one of the two but it can be an additional element and included if appropriate.

5. You will have to select & apply the most appropriate tools & techniques because, just

as in a game of golf, your choice of tools will depend on where you stand and what

your objectives are. You will need to justify your choice of tools & techniques and

evaluate their effectiveness (strengths, limitations etc.).

It is acknowledged that you will have limited access to information sources regards your

chosen organisation/industry. However even a cursory internet and library search will reveal

some basic information from which you can extrapolate. Remember the “art” of business and

IS/IT strategy formulation will always take place in the presence of huge amounts of

uncertainty and unknowns.

The important element for this assessment is the willingness to undertake this kind of “what if” type analysis and extrapolate from known elements and the use and application of the

discussed tools and techniques to illuminate the situation.

• Introduction: Contextual outline of the scenario/organisation/industry chosen.
• Main Text: This section can be sub-divided as you see fit and should contain your in

depth discussion of the topic. It should include your analysis and synthesis of the main

issues and discuss your chosen example extensively which should be illustrated with

appropriate diagrams, tables and figures.

• Conclusions, critical evaluation and appraisal & way forward: Bring together the

main points and summarise as well as pointing out difficulties and deficiencies, caveats

and cautions in the analysis and obstacles to a better analysis/outcome.

SIMILARITY MUST BE BELOW 12%

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