The Hospitality and Tourism Market
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You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or The Age, a travel magazine or a lifestyle magazine. The article topic is “Operating in the Great Barrier Reef”. Your article should include the following topic areas outlined in the assessment details. The assessment addresses LO’s 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets.
In preparing your newspaper article, you must answer the following points:
• Include an introductory summary of the overview of the Whitsundays and the Great Barrier Reef, the chosen business segment your article will focus, and the media choice.
• Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only.
• Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segments the business segment services. You need to stay focussed throughout the article on your location, business and the customer segments.
• Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future.
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