Social Responsibility and Advertising

1.What is social responsibility? Find two ads that demonstrates social responsibility. An example would be a series of ads by Dove Soap which shows “real women.” It can prompt a discussion about beauty standards. In England this started a great deal of discussion and improved sales. Make sure you include the ads you are analyzing. Your analysis for each ad should be a minimum of 2 paragraphs in length.

2. Advertisers depend on developing a unique selling proposition. (USP) represents the distinctive benefits that make a product different than any other. The reason marketers believe consumers will buy a product even though it may seem no different from many others just like it. Find three products that have a unique selling proposition. What is the USP? How is it effective? Do you think it is effective in stimulating sales. Be sure to include the ad you are analyzing. A well written paragraph,3-4 sentences for each ad analysis.

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1. What is social responsibility? Find two ads that demonstrate social responsibility.

Social responsibility refers to the ethical and moral obligation of an organization to consider the impact of its decisions and actions on society and the environment. It is about doing the right thing, not just for profit, but for the benefit of all stakeholders.

One example of a socially responsible ad is the series of ads by Dove Soap which shows “real women.” These ads challenge traditional beauty standards and promote body positivity and self-acceptance. The ads encouraged women to embrace their individuality and showed that beauty comes in all shapes and sizes.

Another example is the “Keep America Beautiful” ad campaign, which focuses on reducing litter and preserving the environment. The ads encourage individuals to take personal responsibility for their actions and to properly dispose of their waste to help keep communities clean and beautiful.

Find  three products that have a unique selling proposition (USP). What is the USP? How is it effective? Do you think it is effective in stimulating sales.

1. Apple’s iPhone has a USP of seamless integration and user experience. The ad highlights the seamless integration of hardware, software, and services and how it delivers a superior user experience compared to other smartphones. This USP is effective in stimulating sales as it appeals to consumers who value convenience and ease of use.

2. Coca-Cola’s USP is its classic taste and iconic brand. The ad showcases the brand’s longevity and widespread appeal, emphasizing that Coca-Cola is not just a drink, but a cultural icon that has stood the test of time. This USP is effective in stimulating sales as it appeals to consumers who value tradition and a sense of nostalgia.

3. Nike’s USP is its association with athletic performance and achievement. The ad highlights the brand’s mission to empower and inspire athletes to reach their full potential, and emphasizes its commitment to innovation and quality. This USP is effective in stimulating sales as it appeals to consumers who value performance and personal achievement.

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