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1. How would you advise Doug to conduct the meeting with the two regional sales managers?
The managers were shocked by the news they received in the past meeting. Doug’s behaviour is people oriented which means his approach is considerate to the feelings of his employees and also treats them well (Mason, Tayla & Berrin, 2012). In the meeting Doug should be sensitive to the feelings the managers. He should be open to them. Doug should allow the managers to give their perspective. Also, Doug should ensure that he makes cooperation with the managers in the future. The managers should be congratulated for their contributions to the company and assured of their importance for the future success of the company.
2. How would you attempt to control the potential economic damage that may occur when switching from brokers to your own sales force?
Switching involves many changes. The customers, the brokers and the company itself will feel its impact. The change should be done in a way that will reduce the damages to the company, ensure the brokers don’t feel intimidated and customers are served without gaps.
3. What would you suggest doing if one of the brokers asked you whether it was true that shield was going to release all its brokers and switch to a dedicated sales force?
Communicating to the broker in a friendly manner. Communication is an important asset (Mason, Tayla & Berrin, 2012). Good communication means a lot to the company. First it is good to explain to the broker that due to the nature of the population the company is trying to change to improve its services. The broker should be assured that they have contributed much to the success of the company. Speak of the considerateness of the company by assuring the broker that the company has a plan in place to guard them from suffering undue economic recriminations. Also inform him of the company’s readiness to work with him in the future.
4. What issues would you have to address in starting your own sales force?
The customers are used to dealing with brokers. These brokers knew how to increase the volume sales. They understand and know how to sell Shield’s products. The issues to be addressed are:
References
Mason, C., Tayla, B. & Berrin, E. (2012). Management Principles [e-book]. Retrieved from http://lardbucket.org
Sales Force, (n.d.). Retrieved from https://www.enterpreneur.com/encyclopedia/sales-force