Select an advertisement that you believe uses sex, race, gender, family roles, nationality, or class (alone or in combination) and discuss how those characteristics are used in the ad. You are to pull concepts that we have shared up to this point
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Please flip through a magazine to find ONE advertisement that addresses instances of social processes, such as “doing Gender” in its pages. Marketers use these categories, such as race, class, gender, socioeconomic status, ect. and many others, in an effort to link their products with desirable lifestyles, social groups, or social characteristics, such as ideal masculinity or upper-class luxury.
So, after finding the article that you want to address and the concept/s (Masculinity, race, class, gentrification, ect) that you want to share, start thinking about these questions. Use these questions to begin writing your paper.
Explain what chapter/topic from the textbook you chose to address (Race, class, gender, ect.) and address how it applies to your article?
At what social group is the ad you chose aimed? What social groups are represented in the ad? (Hint: They are not always the same.)
Does the advertisement reinforce or violate cultural norms? If it violates them, what purpose do you think the violation serves? (Hint: Consider humor, appealing to an often-ignored group, appealing to the idea of rebellion?
Do you feel that this article/advertisement has any bias attached to it? How might it be biased? Why do you feel that way?
In addition to the product, what else is the ad selling? (Hint: Consider things like love, marriage, sex, individuality, freedom, sophistication, leisure and other desirables.)
Does your advertisement push or try to force ideals/ideas concerning social norms or redirecting these social norms? How?
Pay attention to spelling and grammar.
Share full and complete paragraphs.
Be sure to submit the article with the assignment.
Must be submitted via blackboard.
Please create a paper that is at least 1-2 pages long, meaning your paper needs to be at least 1 page long.