Packaging Design Briefs Essay
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Instructions: Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
- Choose one brief and complete the information on the brief. Using what you have learned in the class, complete the information needed on the design brief. Please include justification of your responses when requested. You are making judgment calls based on the information that you have been given and also based on what we have learned in the class.
- Complete a PowerPoint Presentation. The PowerPoint presentation should reflect the outcome of completing the design brief as well as other aspects you deem necessary in presenting, you need to have at least 10 slides, including an introduction slide and a reference. (The attached sheet needs to be filled out. It goes along with the slides.)
As the packaging engineer for a large consumer products company, I am responsible for designing packaging that meets the needs and goals of both the marketing group and the package engineering group. Currently, I am working on three packaging design briefs, each initiated by the marketing group and forwarded to the package engineering group.
After carefully reviewing the three design briefs, I have chosen to focus on the brief for a new line of organic skincare products. The marketing group has provided information on the target market, packaging size and shape, and desired color scheme for the packaging. They have also indicated that the packaging should be sustainable and environmentally friendly, in line with the values of the organic skincare line.
As the package engineering group, it is my responsibility to complete the information on the design brief and create a PowerPoint presentation that reflects the outcome of the design process. Using what I have learned in class, I will consider factors such as material selection, graphic design, and sustainability in my packaging design.
To begin, I will research and evaluate various materials that meet the requirements of sustainability and environmental friendliness. I will consider options such as recycled paper, biodegradable plastics, and plant-based materials. Once I have narrowed down the options, I will evaluate the cost, availability, and performance of each material to determine the best fit for the organic skincare packaging.
Next, I will work with the graphic design team to create a visually appealing design that aligns with the desired color scheme and reflects the values of the organic skincare line. I will also consider factors such as legibility, branding, and the overall aesthetic of the packaging.
Finally, I will compile all of this information into a PowerPoint presentation for review and approval by the marketing and package engineering groups. The presentation will include at least 10 slides, including an introduction, design concept, material selection, and a reference list.
Through this process, I am confident that I can create packaging that meets the needs and goals of both the marketing and package engineering groups, while also being sustainable and environmentally friendly. The finished product will not only serve the practical purpose of protecting and promoting the organic skincare products, but will also align with the values of
As the packaging engineer for a large consumer products company, I am responsible for working on three different packaging design briefs. After reviewing the briefs and considering the information provided by the marketing department, I have chosen to focus on Brief #1 for this assignment.
According to the design brief, the marketing team has identified a need for a new packaging design for a line of organic snack bars. The target audience for these snack bars is health-conscious individuals who are looking for a quick and convenient way to fuel their active lifestyles. The marketing team has requested that the new packaging design be visually appealing, easy to open and close, and able to clearly communicate the organic and healthy nature of the product.
Based on my understanding of the target audience and the marketing team’s requirements, I have identified several key considerations for the new packaging design. Firstly, the packaging should be eye-catching and visually appealing, with bold colors and graphics that will stand out on store shelves. The packaging should also be easy to open and close, as convenience is a key factor for the target audience. In order to clearly communicate the organic and healthy nature of the product, the packaging should prominently feature the “organic” label and include information about the ingredients and nutritional value of the snack bars.
In order to meet these requirements, I propose using a clear plastic packaging material that will allow the snack bars to be visible from the outside. The packaging should also include a re-sealable zipper closure to make it easy for customers to open and close the packaging as needed. The packaging should feature bold, colorful graphics that clearly communicate the organic and healthy nature of the product, and should include a list of ingredients and nutritional information on the back.
In addition to completing the information on the design brief, I will also be creating a PowerPoint presentation to further showcase my proposed packaging design. The presentation will include at least 10 slides, including an introduction slide and a reference slide. The presentation will provide a detailed overview of the new packaging design, highlighting the key features and benefits for the target audience. It will also include visual aids such as mock-ups or renderings of the proposed packaging, as well as any additional information