Nike Football World Cup 2010 South Africa - Essay Prowess

Nike Football World Cup 2010 South Africa


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Nike Football: World Cup 2010 South Africa. This is a case study assignment requiring careful reading and critical thinking appropriate for this advanced Sports Management Capstone course. Significant, focused time needs to be spent in order to achieve the intended learning and produce the expected quality responses.

During the first week you need to at a minimum carefully read the case, highlighting, underlining or marking it up as best suits your learning style.

There are 5 essay questions, and each student needs to answer the two questions that have been assigned to him or her. The essay questions are below. There is a chart that shows for each student which two questions they have been assigned. Be sure to answer only the questions you have been assigned; you do not have the freedom to choose which questions you answer. Submission of answers to unassigned questions will reduce your essay grade to at most half of the full credit amount. Your answers go in the appropriate content boxes in the Blackboard item labelled Nike Football: World Cup 2010 South AfricaEssay Questions

You will be called on to orally present your essay answers during class, so be sure to have your work available to you at that time.

Please note that questions should be answered consistent with facts presented in the case. For the essays, you need to state your opinions, ideas and conclusions, but they should not contradict the stated facts. Your analysis should reflect the timing presented in the case, which indicates that decisions are being made leading up to summer 2010.

Throughout the case and the related assignment the term football will be used to mean the sport typically referred to in American culture as soccer.

answer the follow questions?

Question 1
One of Nike Football’s strategic pillars was to connect at a deeper, more emotional level with its target consumer. Write an entry to be posted to the Nike Football blog that helps accomplish this objective.

Question 2
A possible partnership with the (RED) foundation is discussed in the case. Should Nike follow through with this idea? Explain the reasons for your position. If yes, present a few ideas about how Nike could use this partnership to its benefit. If no, suggest another organization to develop a social responsibility partnership with and present your suggestions for how to activate this partnership.

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