Mobile marketing and how it differs from non-mobile in a digital world

This week we look at mobile marketing and how it differs from non-mobile in a digital world. Like all of the other digital tools we have been studying as part of reaching digital marketing objectives, mobile has its pros and its cons. Have a look at the following mobile case studies: 1-Emirates NBD fitness tracker: https://www.youtube.com/watch?v=8rFOT2br67I 2-Verizon cell tower: http://www.digitaltrainingacademy.com/casestudies/2016/08/gaming_case_study_verizon_takes_mobile_network_to_minecraft.php 3-Australia mobile test drives:https://www.youtube.com/watch?v=WgNappb1QmA answer the following questions using the readings and your own research: 1-What are the goals behind mobile marketing? 2-How do the three examples above meet or not meet digital marketing goals? 3-Find an example of a company or brand using a mobile and a website for different purposes and explain why they are using these tools tools this way?

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