MKT/435: Consumer BehaviorWk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Wk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Assignment Content

Evaluate an online crowdsourcing site. Examples include Dell’s Ideastorm and Starbucks.

Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Address the following:

How has the organization leading the crowdsourcing utilized consumers to help build its organization?
How does this option of crowdsourcing influence marketing strategy?
What is the impact of mobile and social media campaigns on marketing strategy for this organization?
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Impact of Online Crowdsourcing on Marketing Strategy.

Online crowdsourcing has become an increasingly popular approach for businesses to engage with their customers and gather valuable insights. The concept of crowdsourcing involves tapping into the collective intelligence of a large group of people to solve problems, generate ideas, and co-create products and services.

In this paper, we will review one of the most well-known crowdsourcing sites, Dell’s Ideastorm. We will examine how Dell has leveraged crowdsourcing to build its organization, how it has influenced the company’s marketing strategy, and the impact of mobile and social media campaigns on its marketing efforts.

Dell’s Ideastorm was launched in 2007 with the goal of engaging with customers and getting their feedback and ideas for product improvements. The platform allows customers to submit ideas, vote on the ideas of others, and participate in discussions. Over the years, Dell has received thousands of ideas through Ideastorm and has implemented many of the most popular suggestions.

Dell has utilized consumers to help build its organization in several ways. First, by collecting feedback and suggestions through Ideastorm, the company has been able to identify customer needs and preferences, and create products that better meet those needs. Second, by encouraging customers to participate in the crowdsourcing process, Dell has been able to foster a sense of community and loyalty among its customers. Finally, by using the ideas generated through Ideastorm, Dell has been able to differentiate itself from its competitors and create a unique brand identity.

The option of crowdsourcing has significantly influenced Dell’s marketing strategy. By leveraging the power of social media and engaging with customers through Ideastorm, Dell has been able to create a more personalized and meaningful marketing experience for its customers. Through Ideastorm, Dell has also been able to build brand awareness and promote its products in a way that is more authentic and genuine than traditional marketing methods.

The impact of mobile and social media campaigns on Dell’s marketing strategy has been significant. By leveraging the power of social media, the company has been able to reach a wider audience and engage with customers in new and innovative ways. For example, through its social media campaigns, Dell has been able to create more targeted and personalized marketing messages, as well as to track the effectiveness of its campaigns in real-time.

In conclusion, Dell’s Ideastorm has proven to be a powerful tool for the company to engage with its customers, gather valuable feedback, and co-create products and services. By leveraging the power of social media and mobile technology, Dell has been able to create a more personalized and meaningful marketing experience for its customers and to achieve greater success with its marketing efforts.

Reference:

1. Dell’s Ideastorm. (2023). Retrieved from https://www.dell.com/learn/us/en/04/campaigns/ideastorm

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