MGMT 2601 _ ESSAY Chapter Review/Literature Review ASSIGNMENT: To write a review of Chapter 10 from your open textbook p. 245-270. TEXT ATTACHED – PLEASE READ CHAPTER 10 FROM PAGE NUMBER 245 to 270

MGMT 2601 _  ESSAY

Chapter Review/Literature Review

 ASSIGNMENT:  To write a review of Chapter 10 from your open textbook p. 245-270.

TEXT ATTACHED – PLEASE READ CHAPTER 10 FROM PAGE NUMBER 245 to 270 then write an essay with the following requirements :

Dead line: Dec 3rd morning 11:am

GRADE COMPONENTS:                   Content and Organization:                    70%

                                                          Grammar, Punctuation, Spelling:        30%

 The essay must follow these guidelines: The review must be 4-5 pages long; typed in 12 point font; double spaced with regular margins on all sides; and have page numbers.  Attach a cover sheet that includes the title, your name, ID Number, course name and number, and the date.  Also add references page. Do NOT use extra headings and Do NOT use point form. 

 1.      Do not include more than 5 quotes from the textbook chapter.  This is to be your writing!   Include your textbook on your reference page.

2.      You must cite at least one outside source in the review.  The citation can either support or contrast the chapter but be sure to also provide your own thoughts. The outside source must be from CBU Library. 

3.      Be sure to cite in the review using APA format which means you include the page number in parentheses, e.g. (Thill, p. 36) in the body of your paper/essay.  Use this format for citations you take from the chapter and other required source(s).

This is an outline for you to follow for this essay:

1.     In a chapter review, your essay is critiquing the work done by the author(s).  Tell me if you think this body of work would be helpful, as example to you for further academic study or others studying business communication.

2.     You could include a brief introduction to summarize the topic of the chapter and tell me how it relates to this course.  Also state the authors’ primary point/conclusions in the chapter. 

3.     Main points:  Explain three or four major points and tell how the authors support each point – what evidence, sources, etc.  You can write separate paragraphs for each main point but remember the review is still another type of essay.

4.     Your Personal Evaluation:  What was most interesting?  What did you learn? Was the chapter well written?  What did the chapter not cover and perhaps should have included?  Is it relevant in today’s world – etc.  You may have your own ideas!

5.     Conclusion:  Did the authors accomplish their goal?  Would you recommend this Chapter?

ONLY submit in Microsoft Word.    

Answer Preview

Chapter 10 of the open textbook “Business Communication: Process and Product” by Mary Ellen Guffey and Dana Loewy focuses on the importance of effective business writing in the digital age. The authors argue that with the increasing reliance on technology and the prevalence of electronic communication, it is more important than ever for business professionals to be able to effectively communicate through writing.

One of the main points made in the chapter is the need for clarity and conciseness in business writing. The authors emphasize the importance of using clear, concise language that gets straight to the point and avoids unnecessary jargon and technical language. They also discuss the use of active voice, which can help to make writing more direct and engaging for the reader.

Another major point of the chapter is the need to adapt writing to different audiences and purposes. The authors suggest that writers consider the audience’s needs and preferences, as well as the purpose of the message, when crafting a written communication. They also discuss the importance of considering tone and style, as well as the use of visual aids, when writing for different audiences.

Overall, I found the chapter to be helpful in understanding the importance of effective business writing in the digital age. The authors provided useful tips and strategies for creating clear, concise, and effective written communication. While the chapter was well-written and informative, I do feel that it could have included more discussion on the specific challenges and opportunities presented by electronic communication, such as the use of email and social media in business communication.

In terms of my personal evaluation, I found the discussion on adapting writing to different audiences and purposes to be particularly useful. As someone who is interested in pursuing a career in marketing, I found the advice on considering the needs and preferences of the audience to be particularly relevant. I also appreciated the emphasis on the importance of tone and style in business writing, as I believe these elements can greatly impact the effectiveness of a written message.

In conclusion, I would recommend Chapter 10 of “Business Communication: Process and Product” to others studying business communication. The authors do a good job of highlighting the importance of effective business writing in the digital age and provide useful tips and strategies for creating effective written communication. While the chapter could have included more discussion on the specific challenges and opportunities presented by electronic communication, it is still a valuable resource for those interested in improving their business writing skills.

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