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MelroseMAC: Empowering the Creators of Los Angeles

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MelroseMAC: Empowering the Creators of Los Angeles

When I peruse through historical and current chronicles, I tend to come across powerful testimonies detailing the individual efforts of women in the US towards greater gender parity in all aspects of the US economy. One such woman is Sandy Nasseri who has played an important role in appraising the significance of gender parity in the Los Angeles technology sector. Sandy Nasseri is internationally and nationally respected as a woman who overcame myriads of challenges common in a male dominated industry. She heads MelroseMAC which is a well respected company in Los Angeles. Her company offers fine value and customer service to its clients in the media, entertainment and creative industries.

I believe that charismatic women like Sandy contribute significantly to the empowerment of women in the US labor and entrepreneurial sectors. This is not only by contributing to the development of the US economy but also to the development of a healthy US society. MelroseMAC was established by Mr. and Mrs. Sean Nasseri in 2003 with its main offices being located in Southern California. Sean Nasseri is Sandy Nasseri’s husband and plays the role of vice president at the company.

The company specializes in offering professional sales and support services for the Apple Mac line through its retail outlets situated in Culver City, Burbank and Hollywood. Having visited all three of the MelroseMAC’s retail outlets, I do concur that the WBENC accredited woman owned company serve large, small and medium scale businesses realize tangible business solutions. Sandy’s company reaches out to these businesses in an effort to enhance their IT capabilities, employee productivity, mobility and asset management. The company specializes in rolling out professional video workflows as well as availing post-production, broadcast, digital and audio media platforms for both enthusiasts and media professionals. MelroseMAC boasts a team of creative minds backed by a sales and service department that includes audio technicians, graphic artists, musicians and editors towards ensuring an ideal customer experience. This is in line with Sandy’s vision which focuses on the growth of MelroseTEC, the solutions oriented division at MelroseMAC.

I am of the perception that the technology industry is predominately male dominated. For instance, a great number of successful technology firms such as Google, Microsoft and Apple, were founded and are run by men. As much are there are many success stories with regard to female entrepreneurs such as Sandy Nasseri, women in this innovation oriented industry have to overcome myriads of challenges. Some women in the technology industry have indeed shared their experiences with me and these personal accounts suggest that the industry presents a rather ruthless environment for women. Some women provide that it is always a constant fight to stay in the game. From my own personal experiences, there is always an aura of unconscious bias ridden with misogynistic tendencies, arrogance and sexism. It is therefore rather challenging for women to realize the professional respect that they deserve to keep afloat in the industry and as such, many do drown.

I consider myself to be a passionate technology enthusiast and professional. Success stories such as one of Sandy Nasseri should only serve to empower women to take a stronger stand towards professional growth in the technology industry. It is also important to note that gender parity in the technology industry plays an integral part in spurring creative innovations and developments more so in relation to products tailored for women. As greater consumer segmentation takes place, more companies are seeking to have their production lines meet the expectations of different sets of customers. As such, gender diversity in the workplace is now perceived as an asset. This is mainly based on the fact that it improves on creativity in the workplace. By looking back to the Sandy Nasseri success story, I believe that the creative power of this CEO has served to improve on the further development of the Los Angles technology industry.

I concur with the fact that the technological industry is indeed brutal but the sheer determination, character and a work smart attitude is critical to more women success stories. Sandy Nasseri has worked with a similar attitude and as such as enabled the talented creators of Los Angeles enhance their potential. Being a hub for rich media hub both locally and internationally, Sandy’s successful company has tapped into a market with a great potential though one operating in a rather hostile environment. I therefore champion for greater women involvement in the technology industry so as to ward off negativity that can be career damaging. Indeed, women in the technology industry should work harder and smarter to avoid the negativity that may tend to limit their creative talents from being fully exploited to their benefit as well as that of the greater society.

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