Marketing & Communications in a Digital World - Essay Prowess

Marketing & Communications in a Digital World

$5.90

Category:
Module code and title:Marketing & Communications in a Digital WorldModule leader:Samer Ghaboun
Assignment No. and type:Portfolio of 2,500 words, comprised of 4 sections:   Report (625 words)Research Methods Selection (625 words)Market Research Plan (625 words)Group Presentation (625 words)Assessment weighting:100%
Submission time and date:Monday 10 October 2022, time: 23:59Target feedback time and date:31st Oct 2022
Assignment task
The assignment is a Portfolio of 2500 words comprised of 4 sections that allows you to demonstrate your knowledge of the challenges faced by businesses when relaunching a product. You are required to prepare an individual product “pitch” presentation, including slides and script with supporting market research and analysis, in completing your Portfolio.
 
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1Analyse the effectiveness of the marketing mix for any given company or brand.  
LO 2Identify research requirements to begin to solve a business/marketing problem in a company.   
LO 3Plan, implement and critique a programme of marketing research.
LO4Analyse the effectiveness of marketing planning within a commercial business.
     
Task requirements
Marketing & Communications in a Digital World
OVERVIEW Marketing and communication are key elements of every organisation’s activity Their importance is also growing in the non-commercial, public, and voluntary sectors.  At the heart of marketing is the customer.   As a marketing specialist, you have been appointed by the product manager to oversee and plan the relaunch of a product into the market. You have been given a choice of two products: the Nokia 3310 and ‘New Coke’, by Coca Cola.   DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO   PORTFOLIO INCLUDING PRESENTATION SLIDES AND SCRIPT (2,500 WORDS)     For the purpose of the Presentation and Report you must choose either the Nokia 3310 or the Coca Cola drink. Both products are no longer on the market for many reasons, but both companies felt now was the right time to relaunch.   Nokia 3310   After 17 years Nokia has decided to relaunch the Nokia 3310. Nokia first launched the phone in the year 2000. The original handset was considered as iconic because of its popularity and sturdiness (Ahmad .et al, 2019). More than 126 million were produced before it was phased out in 2005. The 3310 was the first mass-market mobile and consumers have a massive amount of nostalgia and affection for it. The new 3310 qualifies as a “feature phone” rather than a smartphone as it only provides limited internet facilities. It relies on 2.5G connectivity – which has slower data speeds than 3G or 4G – and is powered by the S30+ operating system, which allows web browsing but has a much smaller range of apps than Android or iOS. Its single camera is also restricted to two megapixels. However, its advantage over more powerful handsets is its battery life. It has up to a month’s standby time and delivers more than 22 hours of talk time. Its launch price is €49 ($51,75; £41.51). There is a huge audience for a return to a time when all you could do with a phone was make calls and play Snake.     Coca Cola   On May the 8th 1886 the first bottle of Coca Cola was launched. In April 1985 Coca-Cola Company introduced reformulated Coca-Cola, often referred to as “new Coke,” marking the first formula change in 99 years. Consumers protested the new coke, which led to the return of the original formula, now called Coca-Cola classic after only a few months. The story of “new Coke” is widely recalled, but the context is often forgotten. In 1985, The Coca-Cola Company’s share advantage over its main competitor for 15 years, its flagship market and flagship product had been steadily declining.   The cola category in general was lethargic. Consumer preference for Coca-Cola was dipping, as was consumer awareness. To revive its position in the cola market, Coca-Cola decided to make a sweeter version of coca cola, which, according to 200,000 consumers who conducted taste tests at the time, was preferable (Blanding, 2011). That changed, of course, in the summer of 1985 as the consumer outcry over “new Coke” was replaced by consumer affection for Coca-Cola classic. The iconic drink “New Coca Cola” was withdrawn after only 79 days on the market. This relaunch will take place in honour of the Netflix series Stranger Things. For a limited time, consumers can purchase New Coke, which is made from the same recipe as the 1985 version, as part of a bundle.   Task 1 – Report (approximately 625 words) Based on your selected product you will assess all seven elements of the marketing mix for when your chosen product first launched as described in the case study above. The analysis should include identification of the positive and negative effects of the elements of the marketing mix during the product initial launch (first launch) (625 words approximately).   Research Methods Selection: As part of the relaunch, you are required to carry out market research. Prior to your market research you should identify the research requirements to prepare for a successful relaunch of your selected products and solve any marketing problems from the first launch. You will identify and select some methods of research, then discuss their suitability. You must also discuss methods that you have not selected and explain why these are not appropriate for this research (625 words approximately).   Market Research Plan: You will create a detailed market research plan and carry out the research. This should include the variety of methods that you have selected from the previous section (section 2 Research Methods Selection). Your research findings must include details appropriate to develop a successful marketing campaign in a digital world. After the completion of your research, you must discuss the strengths and weaknesses of the research and its findings in relation to the product relaunch (625 words approximately).   Task 2: Group Presentation Tasks (4 students) (approximately 625 words) Produce a presentation with images and bullet points in each slide that ‘pitches’ the planned product relaunch to the chosen company executives.  The pitch should include all of the following:Identification of target audience and market segmentation.An identification of the projected success of the product based on the market research.Selection of promotional mix for a successful marketing campaign in a digital world. A detailed explanation of how an effective marketing campaign can help lead to commercial success (Slides should be added as an appendix).   You must reference all information used in the Report and presentation materials using the Harvard Referencing Guide.     See attached grid for grade descriptors.
 
 
Referencing and research requirements
Please reference your work according to the Harvard style; you can access guidance on this here: https://libguides.uos.ac.uk/academic/referencing/Harvard  
 
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.   This assignment will be marked according to the grading descriptors for Level 4.  
 
Submission details
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).   Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations  
 
Submission date and time
This assignment should be submitted on 31 October 2022 23:59 UK time.   You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late submission (i.e., having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy).   Work submitted more than three working days after the deadline without a valid reason will not be accepted and will be recorded as 0% RN (refer, no work submitted).   For more information, please refer to: http://studenthandbook.uos.ac.uk/index.php/student-guides/assessment-the-basics-undergraduate   Feedback and marks for this assignment will be available in three weeks from the deadline.


General Grading Criteria  

Level 4
In accordance with the FHEQ, at the end of Level 4 students will be expected to have a sound knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to take different approaches to solving problems and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments.
Assessment categoryPass mark, demonstrating achievement of all associated learning outcomesMarginal failFail
1st: 70% – 100%2:1: 60% – 69%2:2: 50% – 59%3rd: 40% – 49%35% – 39%20% – 34%< 20%
Marketing mix for first launch (25%)High quality   assessment of the selected product’s first launch using all elements of the marketing mix. Very good assessment of the selected product’s first launch using all elements of the marketing mixGood assessment of the selected product’s first launch using some elements of the marketing mixAdequate assessment of the selected product’s first launch using some elements of the marketing mixWeak assessment of the selected product’s first launch with a poor use of the elements of the marketing mixUnsatisfactory assessment of the selected product’s first launch with a very poor use of some elements of the marketing mixHighly Unsatisfactory assessment of the selected product’s first launch with a very poor use of some elements of the marketing mix.
Research Methods Selection (25%)    Excellent selection or identification of at least 3 primary and 3 secondary research methods with clear explanation of their suitability  and how this solves any marketing problem. Clear explanation of at least one method that has not been selected.Very good selection or identification of at least 3 primary and 3 secondary research methods with clear explanation of their suitability and how this solves any marketing problem. Clear explanation of at least one method that has not been selected.Relevant primary and secondary research methods selected with good explanation of their suitability and how they solve any marketing problem. Clear explanation of at least one method that has not been selected.A limited selection of the primary and secondary research methods with adequate explanation of their suitability and limited explanation of how they will solve any marketing problem.Very limited selection of the primary and secondary research methods with inadequate explanation of their suitability and poor explanation of how they will solve any marketing problem.Poor selection of the primary and secondary research methods with inadequate explanation of their suitability and poor explanation of how they will solve any marketing problem.Inappropriate selection of the primary and secondary research methods with inadequate explanation of their suitability and very poor explanation of how they will solve any marketing problem.
Market research Plan. (20%)Detailed market research planning with suitable research methods and appropriate timing of activities to be completed. Detailed discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.  Sound market research planning with suitable research methods and appropriate timing of activities to be completed. Detailed discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.Consistent and accurate market research planning with mostly suitable research methods and appropriate timing of activities to be completed. Relevant discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.Relevant market research planning with some suitable research methods and some appropriate timing of activities to be completed. Some appropriate discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.Limited market research planning with few suitable research methods and some appropriate timing of activities to be completed. Some irrelevant discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.Weak understanding of the Identification of Limited market research planning with few suitable research methods and mostly inappropriate timing of activities to be completed. Some irrelevant discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.Very Weak understanding of the Identification of Limited market research planning with few suitable research methods and mostly inappropriate timing of activities to be completed. Some irrelevant discussion of the strengths and weaknesses of the research and its findings in relation to the product relaunch.
Reading and core text referencing (10%)Critical engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing.Engagement with a wide range of relevant reading. Sound application of referencing, with no inaccuracies or inconsistencies.Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies.Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing may show inaccuracies and/or inconsistencies.Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing.Limited evidence of reading and/or reliance on inappropriate sources. Limited engagement with taught elements. Very poor use of referencing.No evidence of reading or engagement with taught elements. Absent or incoherent referencing.
Presentation Delivery and  Communication Skills. 20%Consistent use of direct eye contact with audience, facial expressions, posture, and gestures • Speaks with satisfactory variation of volume and inflection. Consistently clear & loud.Displays minimal eye contact with audience, facial expressions, posture, and gestures while reading mostly from the notes. Speaks in uneven volume with little or no inflectionwhile reading largely from the notes, makes little effort to make eye contact with the audience and uses little facial emotions, posture, and gestures.Ordered presentation in which relevant ideas / concepts are reasonably expressed.Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed.  Holds no eye contact with audience, as entire report is read from notes • Speaks in low volume and/or monotonous tone, which causes audience to disengage • Students mumble and cannot be understood.Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style.


* Work that significantly exceeds the specified word limit may be penalised.

Order your Copy Today

Our Services Our services Our services Our Services
Custom Research Papers
Sample papers
Custom Term Paper
Descriptive Essays
Dissertation Abstract
Dissertation Help
Dissertation Proposal
Dissertation Topic
Dissertation Writers
Dissertation Writing Service
Do My Essay
Do My Essay For Me
Do My Paper
Doctoral Dissertation
Editing  Writing
Essay Help
Essay Outline
Essay Topics
Essay writers
APA style
Plagiarism Checker
gantt maker
Essay Editing Services
Essay questions
Buy Essays Online
Buy Term Paper Online
Write My Essay
Do my homework for me
Academic papers
Admission Essay Writing
APA Style Paper
Assignment Services
Book Review
Business Essay
Business Report
Buy custom essay
Case Study Services
Cheap essays
Cheap Research papers
Chicago Style Papers
Essay Writing Service
Capstone Project 
Citation Generator
Buy Term Paper Online
Literary analysis essay
Application essay writing
Argumentative essay
Cause and effect essays
Compare and Contrast essay
Critical Analysis Essay
Article critique
Assignment help
Biology paper
Buy college papers
Buy Dissertations
Buy Essays online
Buy projects
College Essays
College papers
College Term Papers
Essays for Sale
GCSE coursework
Research Papers
Research paper topics 
Term Paper Writing
Definition essay
Descriptive essay
Expository essay
Five paragraph essay
Narrative Essay
Personal Essay writing
Scholarship Essay
Reports 
Powerpoint
Economic Essay
Buy Essay
Online Writing Services
Buy Cheap Essays
Coursework Help
Course Work Writing
Critical Essay Writing
Custom Essay
Free Essays
Free Term Papers
Grammarly Checker
Turnitin plagiarism checker
error: Content is protected !!