Applying international business concepts, models, and frameworks to analyze various international business scenarios and develop relevant solutions and/or action plans. While a different case may be utilized each quarter, cases will cover contexts such as international business, the foreign exchange market, the global capital market, market entry modes, international operations, marketing across borders, or global human resources issues.  Each case will require students to investigate the global variance in political, economic, legal/regulatory systems, socio-cultural issues, sustainability, ethics, and corporate social responsibility. Specific requirements for each case will vary depending upon the nature of the scenario but all require the analysis of each case and presentation of key insights and lessons learned, informed by – and extracted from – the unique dynamics of the scenario of interest. Students will apply the 6 steps case study analysis methodology, which is described in detail in an attached template above, and summarized below. The insights should enhance managerial decision-making knowledge and skills within the domain of international business. Specific instructions and set of requirements (e.g., format, references, and page count) will be included in the description of each case.

Case Study Preview 

The case chosen for this quarter is “International Business in China: Opportunities and Challenges.” The purpose of this case study is to analyze the opportunities and challenges that a US-based company may face when expanding into the Chinese market.

First, students will need to investigate the global variance in political, economic, legal/regulatory systems, socio-cultural issues, sustainability, ethics, and corporate social responsibility in China. This will involve researching the current state of the Chinese economy, the country’s political and legal systems, and the cultural differences that may impact business operations.

Next, students will need to analyze the unique dynamics of the Chinese market and how they may impact the expansion of the US-based company. This will include examining the potential market entry modes available to the company, as well as the potential challenges and opportunities that may arise in the areas of international operations, marketing, and global human resources.

Using the 6 steps case study analysis methodology, students will then present key insights and lessons learned from the scenario. This will involve identifying key issues and challenges faced by the company, analyzing potential solutions and action plans, and presenting recommendations for how the company can successfully expand into the Chinese market.

Overall, the goal of this case study is to enhance managerial decision-making knowledge and skills within the domain of international business by applying international business concepts, models, and frameworks to a real-world scenario. By analyzing the opportunities and challenges faced by a company expanding into China, students will gain a deeper understanding of the complexities of doing business in a foreign market and be better equipped to develop relevant solutions and action plans.

Essay Preview:

To start the analysis of this case, you can follow these 6 steps:

1. Define the problem: The problem in this case is to determine the opportunities and challenges that a US-based company may face when expanding into the Chinese market.

2. Gather information: To gather information, you can research the current state of the Chinese economy, political and legal systems, and cultural differences that may impact business operations. You can also research the potential market entry modes available to the company, as well as the potential challenges and opportunities in the areas of international operations, marketing, and global human resources.

3. Generate alternative solutions: Based on the information gathered, generate alternative solutions for the company to successfully expand into the Chinese market. This may include identifying potential partners or alliances, adapting marketing strategies to the local culture, or implementing specific HR policies to address cultural differences.

4. Evaluate alternatives: Evaluate each alternative solution based on its potential impact on the company’s expansion into China and its feasibility. Consider factors such as potential risks, costs, and benefits of each solution.

5. Select the best solution: Select the best solution based on your evaluation. This may be a combination of different alternatives or a single solution.

6. Implement and review: Implement the chosen solution and monitor its progress. Review the solution regularly to ensure that it is meeting the desired objectives and make any necessary adjustments.

In your presentation, you can present your analysis and recommendations based on the above steps. Be sure to also include key insights and lessons learned from the scenario, as well as any other relevant information that may be useful for managerial decision-making in the domain of international business.

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