E-Marketing Plan: Part I

The e-marketing planning process suggests that information technology will assist marketers in building revenue and market share while lowering costs. The ultimate goal is to achieve a competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on pages 58–67 of the textbook.

During this course, you will use the CSU Online Library to create sections of this plan. For example, you will include information on the company’s background for this unit’s assignment, create a situation analysis and e-marketing strategy plan for the Unit IV Project, and develop objectives and e-marketing strategies in the Unit VI Project. Additionally, you will submit the final e-marketing plan with a conclusion in Unit VIII. Each installment of the e-marketing plan will build on the previous section, and the final e-marketing plan that is due in Unit VIII will combine your work from Units II, IV, VI, and VIII.

For Part I, you are asked to introduce a new start-up organization, identify the product or service being provided, and discuss the general operation of the business. This should be an original idea including a thorough discussion of the basic business model (as discussed in Chapter 2 of the textbook) with a focus on Internet marketing as applied to the customer value proposition within your company. Include a brief industry analysis, including a look at the closest competitors.

Your paper should use the  Unit II Template and must be at least two pages in length. You are required to use at least two sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

Essay Preview:

The new start-up organization that I am introducing is called “Green Eco-Friendly Cleaners.” Green Eco-Friendly Cleaners is a company that specializes in providing eco-friendly cleaning services for residential and commercial properties. Our mission is to promote sustainable living and reduce environmental impact by offering cleaning services that use natural, non-toxic, and biodegradable products.

Product or Service: The product or service provided by Green Eco-Friendly Cleaners is eco-friendly cleaning services for residential and commercial properties. We use natural and biodegradable cleaning products that are safe for both the environment and human health. Our services include regular cleaning, deep cleaning, move-in/move-out cleaning, and special event cleaning.

Business Model: The basic business model for Green Eco-Friendly Cleaners is a B2C (business-to-consumer) model, where we provide eco-friendly cleaning services directly to our customers. Our target market is individuals and businesses who are concerned about the impact of cleaning products on the environment and human health. Our revenue will come from the fees charged for our cleaning services.

Industry Analysis: The cleaning services industry is a highly competitive market with many established players. However, the demand for eco-friendly cleaning services is on the rise due to increasing awareness of the environmental impact of traditional cleaning products. Our closest competitors include other eco-friendly cleaning companies such as “Eco Clean” and “Green Cleaners.” However, we differentiate ourselves by using only natural and biodegradable cleaning products and providing a wider range of services such as move-in/move-out cleaning and special event cleaning.

In conclusion, Green Eco-Friendly Cleaners is a new start-up organization that specializes in providing eco-friendly cleaning services for residential and commercial properties. Our mission is to promote sustainable living and reduce environmental impact by offering cleaning services that use natural, non-toxic, and biodegradable products. We operate on a B2C business model and our target market is individuals and businesses who are concerned about the impact of cleaning products on the environment and human health.

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