Your assignment for this unit is to create a proposal to garner support from partners in your family business. You are an up-and-coming manager in your family business, which is run by older family members who are sometimes stuck in a small business mentality. You have an idea that you feel can take the business international and greatly increase sales. In order to do so, you need to create and present a proposal to get support and funding for your new company venture.Choose a name for your company and a product that interests you. For instance, if you are interested in fashion, come up with a fashion company name and a name for your new product. Do some basic research on your target market, and choose how you want to go international (e.g., exporting, licensing, joint venture, direct investment). Think of the project as if you are pitching your idea at a board meeting.This is not a formal business plan where you need 10 pages of facts and figures. Instead, this is a proposal where you are trying to get buy-in from other family members in the business. Accordingly, create a PowerPoint presentation with at least 10 slides to present your proposal. Make it visually appealing by including at least two images, charts, or visuals.Include the following components in your presentation.

• Describe the type of business product or service.
• Explain the business objective of the international venture. What is the need?
• Analyze and describe your target market for the international expansion.
• Explain the dominant cultural characteristics in the region where you want to expand. Explain your chosen method of going international. Show options for finding new customers, distributors, production facilities, and/or partners.
• Describe training and knowledge needs for the international venture. How will you prepare managers for intercultural management in a new region?

Your completed PowerPoint must be at least 10 slides in length, not including the title and reference slides. You are required to use at least three outside sources. While a simple Google search of a country or region will turn up articles, remember that you must use reliable sources for your assignment. In addition to the library, government sites are good places to gather information about different countries. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying APA citations.

Presentation Preview: 

Company name: “GlobalFashion” Product name: “Eco-Friendly Handbags”

Slide 1: Introduction

• Introduce the company and the product
• Briefly explain the business objective of the international venture

Slide 2: Business Overview

• Describe the type of business product or service
• Explain the need for the international expansion

Slide 3: Target Market

• Analyze and describe the target market for the international expansion
• Explain the dominant cultural characteristics in the region where you want to expand

Slide 4: Expansion Method

• Explain your chosen method of going international (e.g. exporting, licensing, joint venture, direct investment)
• Show options for finding new customers, distributors, production facilities, and/or partners

Slide 5: Market Research

• Use charts and visuals to present market research data
• Compare the target market with current markets

Slide 6: Competitive Analysis

• Analyze the competition in the target market
• Explain how the product will stand out in the market

Slide 7: Marketing Plan

• Describe the marketing plan for the international venture
• Explain how the product will be promoted in the target market

Slide 8: Training and Knowledge Needs

• Describe training and knowledge needs for the international venture
• Explain how managers will be prepared for intercultural management in a new region

Slide 9: Budget and Funding

• Present a budget and funding plan for the international venture
• Explain how the venture will be financed

Slide 10: Conclusion

• Summarize the proposal
• Ask for support and funding for the international venture

References:

• (Source 1) “Eco-friendly products market size, share & trends analysis report by product, by region – Global forecast to 2027” – ReportLinker Insights
• (Source 2) “Cultural characteristics of China” – China Briefing
• (Source 3) “Global fashion industry statistics” – FashionUnited

Note: The above content is a sample of what the presentation might look like, it’s not a complete proposal. Also, It’s important to note that the above-mentioned sources are just examples and the researcher should use appropriate sources for the proposal.

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