Explain how businesses use social media for their promotion. - Essay Prowess

Explain how businesses use social media for their promotion.


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Explain how businesses use social media for their promotion.

In the present day, businesses are using social media platforms like Twitter, Facebook, and Instagram intending to market their products and services, create a communication system with possible customers and trailing their competitors. This essay will explicate how businesses use social media for their advancement.

            Most businesses have occasioned in to the use of social media platforms to market their goods and services. Businesses sponsor their products and services by means of social media through creation of awareness to their potential clients. Such promotions include the use of advertisements and creating pages on social media platforms. These promotions aim to reach a larger target market, gaining interest by presenting their business to new customers.

            Forming a communication system happens when the potential customers become attentive of the products and services presented by a specific business. The creation of awareness aims at gaining the attention of the customers. When this happens, communication begins and the businesses, through the customers can know of the current trends and likes and dislikes in the market. This helps the business to remain relevant in the competitive world.

            Social media platforms are open to everyone and thus most businesses use this advantage to market themselves to the world. This creates a competitive world of businesses. To be relevant in the business world, most businesses use social media to keep track of their competitors. They identify their competitors’ weaknesses and exploit them to their advantage. The competition enables businesses to provide better services and products to remain relevant.

            In conclusion, businesses use social media to create awareness of their products and services, build a communication network, and keep track of their competitors. Social media ensure businesses provide better services and products and can reach a larger market size generating more income.

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