Entrepreneurship (innovation) for Companies & Technologies

Nest

Nest’s innovation is based on customer development, which targets teams with global aspirations, and those who are building the SaaS products.  The innovation process encompasses the use of software as a service type product, targeted at the small and medium enterprise, as well as professional market. Nest uses a paid-for business model through vast advertisement to its users. Nest technologies are susceptible to malicious attackers during web interface, for example, attackers accessing the Nest Learning Thermostat and turning off the heat, resulting to property damage and expensive repairs (Kare-Silver, 2014).

Starbucks

Starbucks innovation is based on digital use of technology in the production of their products. The innovation process includes the use of cloud-based clover coffee-brewing machines to control the brewing time and temperature. Moreover, Starbucks uses the cloud technology to update recipes, track the preferences of customers, and monitor the coffee maker’s performance. Starbucks business model involves efforts to motivate the employees in order to find loyalty from its customers. Starbucks mobile app for its customers’ data is not always secure since Starbucks app leaves the customers’ passwords exposed, thus, placing the company at risk of losing its loyal customers (Hudson, Hudson & Fridell, 2013).

Apex Chemical

Apex chemical innovation has been in the production of chemicals designed to meet the consumers and retailers expectation for reduced environmental impact. The innovation process involves a careful selection of materials in the manufacture of chemicals that eliminates chemical storage and disposal costs such compound A-115. Apex’s business model includes a strong customer ranking and brand recognition. Apex’s business vulnerability includes many competitors who are better known for branding and marketing their products to the customers (Fischer& Fischer, 2003).

Apple

Apple innovation is based on the design manufacture of smartphones such as iPhones. The innovation process involves making smartphones that use the fingerprint sensor, which provides a glimmer of magic when unlocking the phone with just a light touch. Apple’s business model involves content delivery network and the use of outside vendors to distribute videos and apps to handle the iCloud service. Apple’s mobile operating system has multiple vulnerabilities which the attackers can exploit in order to have physical access to the device. Thus, an attacker can execute arbitrary code, disrupt the service conditions, gain unauthorized access and perform unauthorized actions (Muller, 2010).

Google Glass

Google glass innovation is based on production of smart devices such as mobile phones and wearable glasses. The innovation process involves the use of devices that works easily with voice commands or a gentle touch leading to a better user experience.

The business model involves crowdsourcing projects where the public is asked to help the company in inventing the products they require. The devices of Google glasses are vulnerable to potential security problems, for example, people using the QR codes to command the glasses to connect to their WiFi networks or Bluetooth devices (Kare-Silver, 2014).

3D printing

3D printing technology uses drawing and images of objects to demonstrate the real live device in action. The innovation process involves the creation of beautiful objects with 3D printers such as food, personalized gifts, and among others that leads to the development of many industries. 3D printing technologies uses crowdsourcing on various 3D models that are in high demand to the market. 3D printers may be attacked by malicious people who may inject the malware into the data processing workflow hence affecting the output of the printer, as well as CAD files used to print 3D models (Silverstein, Samuel& DeCarlo, 2012).

Solar Power

Solar power innovation is based on the utilization of renewable solar energy to reduce dependence on non-renewable sources of energy. The innovation process involves the production of devices that use the solar energy similar to other sources of energy. Solar power technologies utilize advertisements and promotion of solar devices to its customers as a business model.  Some of the solar power devices are vulnerable to the attacker, who could sabotage the sensitive data from operators of the solar arrays that produce electricity in homes and businesses (Maxwell, 2009).

Wireless Technology/ M2M

The innovation of Wireless technology involves a secure two-way communication between connected devices and enterprise. The innovation process involves the production machines that are cheap to operate and machines that transmit information easily and quickly to any business application. Crowdsourcing is one of the business models that wireless technologies use to market their devices to their customers.   The vulnerability of wireless technology has led to advanced threats including data theft and cyber espionage within organizations due to poor security measures (Singal, 2010).

References

Fischer, L., & Fischer, L. (2003). Excellence in practice: Volume V. Lighthouse Point, Fla: Future Strategies Inc., Book Division.

Hudson, I., Hudson, M., & Fridell, M. (2013). Fair trade, sustainability and social change. Basingstoke: Palgrave Macmillan.

Kare-Silver, M. . (2014). Digtal insights 2020: How the digital technology revolution is changing business and all our lives.

Maxwell, I. E. (2009). Managing sustainable innovation: The driver for global growth. New York: Springer.

Müller, C. (2010). Apple’s approach towards innovation and creativity: How Apple, the most innovative company in the world, manages innovation and creativity. München: GRIN Verlag.

Silverstein, D., Samuel, P., & DeCarlo, N. (2012). The innovator’s toolkit: 50+ techniques for predictable and sustainable organic growth. Hoboken, N.J: Wiley

Singal, T. L. (2010). Wireless communications. New Delhi: Tata Mcraw Hill Education Private Ltd.