Discussion 4: Marketing Research
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Remember to support your initial post with at least one scholarly or business publication resource.
Your initial post should be at least a paragraph in length (minimum 250 words). However, the content of your post is more important than merely the length of the post.
After viewing the CC library’s Market Research video (document attached) answer the following questions:
Explore 3 examples of how companies conduct marketing research from the video clip. Connect these examples to techniques and concepts described in Chapter 4 of our textbook. Be specific with your examples.
What value does the research bring to products and processes?
Why does an organization measure marketing productivity?
Refer to Table 4.3 on page 118. Which marketing metrics will you employ in your marketing plan?
You also must create at least two different discussion paragraphs for every discussion topic that week. Each discussion paragraph should be substantive about the subject (minimum 100 words) with one reference (APA citation) for each paragraph.