Task:

On completion of this unit, students should be able to:

1. examine current global issues that may influence tourism and hotel development 

2. demonstrate an understanding of the ways in which the media can influence tourism development 

3. evaluate and apply risk management processes 

4. critically evaluate developments in the international transport sector 

5. analyse the emergence and development of visitor markets and experiences

This assessment is designed to get you researching and thinking critically about contemporary global issues in tourism, and prepare a script which will be the basis of a presentation (A2).

You will choose three (3) contemporary issues influencing tourism globally. Next, you should research recent industry and academic sources to locate evidence and examples of each issue to then provide discussion of the implications for tourism.

Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows:

1. Introduction – provide an introduction to identify the three issues.

2. Body– the body should introduce,describe and explain the three global issues using a sub-heading for each issue.

3. Conclusion – a brief conclusion to summarise implications of the issues for global tourism into the future.

4. Reference List – a list of references – minimum 6 – (industry and academic)

This assessment requires you to formally present information which was scripted in Assessment 1, to the listener/audience using audio recorded PowerPoint slides. The information in this presentation will be based on Assessment 1.

The PowerPoint slides must be prepared and audio recorded as being delivered in a professional setting. They will show evidence of academic research, discussion of literature, links with three (3) contemporary global issues in tourism raised in Assessment 1.

You will provide a well prepared and presented set of slides. You will need to practise audio delivery to pace the presentation. It must be clear and concise so the audience can understand.

Provide discussion of points raised including concluding statements evaluating content relevance to the future of tourism and/or hotels.

Instructions

You will nominate a destination you are familiar with and undertake research from academic and industry sources to prepare a Report. NB: One student per destination per cohort. The Report will examine the following contemporary tourism and hotel issues relevant to the nominated destination in 2019.

The Report will be presented as follows:

1. Introduction – clearly identify the nominated destination and explain what your report examines

2. Body – critically examine and discuss the following contemporary tourism and accommodation issues relevant to your selected destination:

◦ Tourist market potential – identify and explain one (1) new or emerging tourist market segment that would be an appropriate market for your destination

◦ Transport development – explain the influences of contemporary transport developments on the growth and development of your destination

◦ Accommodation development – identify current trends in accommodation development that may influence the development of your destination

◦ Crisis and risk management – identify current and potential crises and risks that should be considered by destination managers

◦ Social media influence – discuss the influence of social media on the marketing of your destination

◦ Visitor experience development – identify and explain the potential of two (2) contemporary visitor experience sectors for your destination.

3. Conclusion – a conclusion that summarises key findings from your report.

4. Reference List – provide a list of references (industry and academic) used in this report.

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