WHAT? You are a finalist candidate for an exciting career opportunity for Manager of Healthcare Ambulatory Marketing, now available with a reputable nonprofit hospital in your local community! SO WHA

• WHAT?  You are a finalist candidate for an exciting career opportunity for Manager of Healthcare Ambulatory Marketing, now available with a reputable nonprofit hospital in your local community! 
• SO WHAT?  The Manager of Healthcare Ambulatory Marketing will plan, coordinate, and manage the development and execution of consumer and business-focused marketing and communications to support growth, brand awareness, and education for the Medical Network specifically, which includes the urgent care, primary and specialty care clinics, and for the community at large. 
• NOW WHAT?  The CEO (aka The Instructor) is interested in fairly evaluating prospective candidates for the job.

For initial introduction to this important issue, the CEO is referring candidates to a recent Bloomberg Businessweek article, in anticipation of candidates’ further research: Covid Vaccine: ZDoggMD, Other Doctors Fight Anti-Vaxxers Online (https://www.bloomberg.com/features/2020-zdoggmd-covid-antivaxxers/?utm_medium=deeplink ), and to Chapter 17 of the Buchbinder et. al. textbook, Introduction to Health Care Management.)

The CEO has requested a 3-6 page written in APA/MLA format, (accompanied by same content in formal word document formatted in accordance with APA/MLA format), succinctly summarizing the historical context for the pseudo-science being promulgated in opposition to vaccination, and to the peer-reviewed scientific literature in support of vaccination, refuting the misinformation currently circulating on social media, and justifying the recent NYS mandate for healthcare workers to be vaccinated. (https://www.governor.ny.gov/news/governor-cuomo-announces-covid-19-vaccination-mandate-healthcare-workers )

Each candidate will then deliver an presentation  of 3-5 minutes duration, clearly presenting the results of their research, using PowerPoint slides (no more than 10, including title slide and final slide with references), succinctly summarizing the historical context for the anti-vaxxer movement and the pseudo-science being promulgated in opposition to vaccination; and briefly summarizing the scientific arguments in support of vaccination, refuting the misinformation currently circulating on social media, providing the scientific rationale for the recent NYS mandate for all healthcare workers to be vaccinated.

Essay Preview:

As a finalist candidate for the Manager of Healthcare Ambulatory Marketing role, it is important to thoroughly research the topic of vaccination and the anti-vaxxer movement in order to effectively present your findings to the CEO.

The Bloomberg Businessweek article provided by the CEO, “Covid Vaccine: ZDoggMD, Other Doctors Fight Anti-Vaxxers Online,” gives an overview of how doctors and healthcare professionals are using social media to counter misinformation about vaccinations and to promote their safety and efficacy. Additionally, the Chapter 17 of the Buchbinder et al. textbook, “Introduction to Health Care Management,” can provide further context and information on the management of healthcare organizations and the role of marketing in promoting preventative care measures such as vaccination.

In your written report and presentation, it would be useful to first provide a historical context for the anti-vaxxer movement and its origins. You could also examine the pseudo-science and misinformation that has been circulating on social media and in certain groups opposed to vaccination, and compare that to the peer-reviewed scientific literature which supports the safety and efficacy of vaccines.

It’s also to be useful to examine the recent mandate by New York State for healthcare workers to be vaccinated and provide the scientific rationale behind it, highlighting the impact on public health and safety, and the importance of herd immunity to prevent the spread of communicable diseases.

It would be great to include the data and statistic from Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO) or any other reputable source on the safety and efficacy of vaccination and how it is protecting the public health, also on how COVID-19 vaccination help prevent the spread of this disease.

It’s also important to be able to effectively communicate your findings in a clear and concise manner and provide key takeaways in your conclusion. The use of visual aids such as PowerPoint slides can help to supplement your presentation and make it more engaging for your audience.

Please be aware that it is not just the CEO but to everyone who would be evaluating you, and it is important to be professional, informative and convincing on your research and presentation.

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