Case Study on Chick-fil-A
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Phase 2 – Class Meeting 4-6 (includes revisions to Phase 1 based on the instructor’s feedback) Note: Phase 2 is to be a minimum of 12 pages to 16 pages in length and doubled spaced (This includes Phase 1 pages).
Internal assessment (continued from Phase 1—include IFE and financial ratios)
-Current strategy (brief description of the firm’s current strategies), be sure to discuss current use of technology
-SWOT matrix with strategic implications for the company
-BCG matrix with strategic implications for the company (if appropriate to your company)
-Space or other matrices with strategic implications for the company Possible strategic alternatives
-Evaluation of current organizational structure
-Recommendation changes (if needed) to the structure, culture (including values), processes,
Class Meeting 4: Integrate instructor feedback from Phase 1.
Class Meeting 5: Develop SWOT, BCG, SPACE, and IE matrices with strategic implications for the company.
Class Meeting 6: Develop alternative strategies for your company with strengths and weaknesses of each.