PR CASEBOOK Gun Control Advocates and Opponents work to Shape Public Opinio
PR CASEBOOK Gun Control Advocates and Opponents work to Shape Public Opinio
Use this textbook for information and any references:
Introduction to Public Relations Strategies and Tactics-updated 11th edition Dennis L Wilcox/Glen Cameron/Bryan Reber ISBN 9780134003559 or 9780205960644
Directions:
PR CASEBOOK
Gun Control Advocates and Opponents work to Shape Public Opinion p158 ebook p230
Read the case
Complete case analysis:
Explanation of the current situation-background, customer or market, product
Describe the goal/issue or problem/opportunity
Current public relations response to date
Ethical implications, if there are any
Answer the three questions at the end of the case:
How has public opinion in the case of gun control been informed by interest groups?
In what ways has public opinion been divided on the proposed legislation?
What persuasion techniques have proponents and opponents of gun control used to present their messages?
Respond to these additional questions:
Research the current legal situation facing the NRA.
What litigation is the NRA facing in New York state? Why is this litigation being pursued in New York state rather than Virginia where the NRA has their headquarters off of Interstate 66 in Fairfax?
In January, 2021, the NRA filed for Chapter 11 bankruptcy. How will this help the organization survive?
If you believe in gun control or do not believe in gun control, how could the other side convince you to change your mind? What message would make you think about considering the merits of the “other side” of the debate?
