Read the case study titled, “Orchid Ecotel: Leveraging Green Hoteling as Core Competency”, located in Casepack HTM 520: Strategic Planning in Hospitality and Tourism.
Write a two to three (2-3) page paper in which you:
Analyze the major positives and negatives regarding a sustainability strategy for lodging organizations in the areas of local environment, business performance, marketing, guest satisfaction, and local politics. In the case of the Orchid Ecotel, use a cost-benefit analysis to determine whether the potential benefits to business performance outweigh the negative impact to sustainability.
Analyze Orchid Ecotel’s core competencies. Based on the core competencies applicable to the lodging sector, recommend (2) strategies that management could use in order to provide a sustainable competitive advantage.
Determine two (2) of the potential strategic challenges that Kamat Hotels faces as a result of expansion. Recommend two (2) actions that Kamat Hotels could take in order to effectively expand and compete within its respected lodging markets. Justify your response.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length