Opportunity Evaluation Analysis - Customers and Customer Development - Essay Prowess

Opportunity Evaluation Analysis – Customers and Customer Development

Opportunity Evaluation Analysis – Customers and Customer Development

Continue work/ Course is Fundamentals of Innovation and Entrepreneurship. This paper is a small part of the final project. Chosen topic of the whole project is Virtual Tourism.

The specific part which I need help in for this paper is Customers and Customer Development : This is extremely important. You need to have a clear idea of who your target customer is.
The only way for you to be able to do this is to “get out of the building” and speak with your
potential customers. You will need to answer questions such as: What does the customer
need? Why does the customer need it? What is the customer using today? What is the
customer willing to pay for your solution? Why? How will you reach this customer? You
should include both primary (or first hand) research and secondary research, emphasizing
primary over secondary.

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