The business venture that I will evaluate is the production of a small sized car model named Tina car model. I have come to contemplate that most individuals wish to own a car, especially in order to ease the aspect of traversing from one point to the other. Apparently, the cost of owning a car is high, to such an extent that most individuals, especially the youths cannot afford it. This have stimulated me to think of a Tina motor company, which will focus on assembling small sized cars, which are approximately 250 centimeters in length. It is worth noting that a car model is classified as small sized if it has a length of less than 300 centimeters. The Tina car model will be having a capacity of two, in such a way that only a maximum of two individuals can occupy it. In addition, the production process of this model will also embrace the aspect of product differentiation, in order to satisfy the needs and tastes of most individuals in the targeted market. However, before the implementation of this venture, I will need to conduct a thorough SWOT (strength, weaknesses, opportunities and threats) in order to establish whether or not the venture will succeed. This paper pays high attention to the analysis of SWOT in the small car industry.
This aspect examines the competitive advantages that an organization. In this regard, the Tina car model will manage to penetrate in the market and this is due to a number of factors. For example, this car model will be smaller in length compared to those which are already in the market. This feature alone means that the product will be unique in the market, and most individuals will be more than willing to try it, and this will be an advantage to my new venture. In addition, the Tina car model will be having a capacity of two individuals, and this will be a perfect option for couples who intends to travel without being interrupted by any third party. The capacity of this model will be a perfect form of doing away with the third parties, such as friends and relatives. Moreover, this car model will also favor working individuals, especially by enabling them to commute from wor