UNIT 16: Managing Communications, Knowledge, and Information
Managing Communications, Knowledge, and Information
Google has played a significant role since its foundation in 1995 by creating a free search engine for million users in the entire continent. Not only does Google provide a search engine for users to access any web-based documents, but also other free services including news, books, videos, maps; thus making it the leading global technology (Google, 2016). The success of Google Company has been associated with its strategic management process based on its vision, mission, and projected future goals through which the management takes advantage of allocating resources efficiently. As the Google Company continues to claim a strong market position, it has also persistently endeavored to diversify its products in the need to maintain its stiff competition (The Guardian, 2013). As a newly appointed trainee business development manager in Google UK, this paper presents a detailed business report based on the assessed information and knowledge that the Google UK requires in its mission to expand in the UK market.
As a business development manager in the UK, the enlargement of Google project in the UK requires the assessment of relevant information in the UK business to help Google achieve its vision. In the global business environment, information serves as a part competition to achieve better business success over other business rivals. The information also provides insight to the value and meaning of what is being described based on the trends, comparisons, and sequence of events that helps in making critical decisions about various business interests (Holsapple, 2003).
Today, Google Company in the UK is a larger growth engine for the entire European business to provide technology and support to assist millions of people and businesses grow online. To succeed in implementing the Google mission in the UK, a wide range of information concerning the UK business would be vital to help the Google senior management team in making a range of decisions. The information presented is classified as follows:
Strategic planning-The information in this step centers on current UK business environment in the UK, available business competitors, UK business legislations, the business location, selection, recruitment and personal development. This information would provide the Google management with a clear snapshot of the available market, existing competitors, and how they would identify adequate resources to acquire the UK market share and take advantage over their competitors for the overall business success (Holsapple, 2003).
Recording- After planning, the Google management should undertake recording of business activities. The information used in recording provides the history of different business events that helps in evaluating the future of the business (Mutch, 2008). The information recorded may involve the updates of changing UK business laws. For example, the new EU legislation of 2015 may affect various businesses selling digital services to other European countries such as Google. The new VAT rules apply the charges in the country where the company products are bought in contrast to the country where the seller is located. Therefore, this would mean that many businesses would be forced to close if the changes are not revised (The Guardian, 2015).
Controlling- After implementing the strategic business plans, the business activities should be controlled. The information for management is to help in monitoring activities to observe whether their progress parallels with the plans (Holsapple, 2003).
Measuring-The information in this step is intended to assess the performance of the business through the information collected on revenues, costs, profits, volume, and timescales (Mutch, 2008).
Decision making- To properly execute the intended business operations, Google senior management should consider all the relevant information analyzed to make appropriate decisions of enlarging its markets in the UK. The information provided during the decision-making should be available within a specific timeframe and clear; relevant to the user’s needs, cost-effective, and accurately communicates to inspire confidence to the user (Kendrick, 2009).
The information generated provides data through which knowledge is derived. Knowledge is based on past experiences and learning that collectively brings about the understanding of particular information. In the business environment, knowledge is an aggregate part of competitive business advantage to enable it in selling ideas and create relationships (Kendrick, 2009). For effective decision making in the modern business, knowledge management is critical for Google Company in the UK: to consistently create innovative products or services for UK clients.
Therefore, the senior management should facilitate its staff with thorough knowledge of its services and products through:
Tacit Knowledge: this is an inherent knowledge that staffs use to perform their duties, and it is often expressed through skills. Although it is challenging to articulate tacit knowledge, the company may hire competent and skilled workforce as a strategic plan (Kendrick, 2009).
Explicit Knowledge: This knowledge is systematic, quantified, and easily communicated such as information required for a new product or an IT system. Explicit knowledge may be documented in standard practices of the Company, performance expectations, and written formal work objectives such as reports, books, and among others (Kendrick, 2009).
After the Google senior management decides to enlarge its market project in the UK, then it has to identify various potential products to diversify or launch. This involves the broader decision-making process of identifying problems, opportunities, and possible solutions before proceeding in the implementation process. Therefore, it entails the gathering of relevant internal and external sources of information and knowledge for the managers to achieve the set objectives. The Google UK enlargement project would require additional staff; thus, the management must identify the needs of the new members of staff. For example, deciding on their remunerations, where to advertise the post, selection, recruitment, and personal development (BPP Learning Media, 2013). In order allow effective decision-making process for new Google UK workforce, a system of collecting data for both internal and external sources of knowledge for the workforce would be made available.
The internal sources of information primarily rely on the Company’s internal data of operations. It inc