The course International Business Studies (IBSN and IBSE) gives an introduction to the field of international business. The students will learn about key concepts like internationalization and globalization, the economic, political and legal foundations of international business and the role of several principal institutions like the EU. Further, topics like theories of trade, competitiveness and multinational enterprises will be dealt with.
After completing this course the students can do an extensive international research and advise management on the opportunities and threats in the international business environment.
Describe the following with regard to the company:
Present your findings during the lecture in lecture week 10/11 (the lecturer will draw up a timetable). Also prepare for answering any questions from the class/the lecturer.
Submit a consistent rapport in which all the sub-assignments are incorporated.
Deadline: lecture week 11.
The international research is an individual assignment which you carry out in principle as homework, in addition to the IBSN lectures. There might also be time during the lectures to work on your assignment, so always make sure that you have the required materials with you.
Peng, M.W. & Meyer, K.E. (2019). International business. London: Cengage Learning.
The learning objectives below are central to carrying out the practical assignment:
The complete portfolio assignment:
|Course week||Planning assignment components||Deadlines|
|1||Choose an MNE company||–|
|2||Describe the formal institutions which the company is involved with: in the fields of politics, economics and the law, and their implications for the company.||–|
|3||Describe the informal institutions which the company is involved with: in the fields of culture, religion and the language, and their implications for the company.||–|
|4||Describe the and assess the resources of the company with the aid of the VRIO framework.||–|
|5||Discuss the (potential) success of your company in the chosen country by applying one of the three modern theories of international trade mentioned in chapter 5.||–|
|6||Describe why your company choose FDI (horizontal or vertical)?|
Do this on the basis of OLI.
|7||Describe how your company deals with exchange rates?||–|
|8||Describe the main competitors of your company in the chosen country and how you are going to compete with them.||–|
|9||Describe how your firm can create value by using the AAA typology of strategies.||–|
|10||Presentations Practical Exam||–|
|11||Presentations Practical Exam||Written assignment|
All written or digitally available assignments must be uploaded to Blackboard at the relevant course. The date on which the assignment has been uploaded to Blackboard will count as the date of submission.
The assessment framework can be found on the Blackboard page of the relevant course. Based on the learning objectives, it will be assessed if you have sufficiently mastered the learning objectives. A better command of the learning objectives will lead to a higher mark.
Other information on assessing practical assignments, retaking practical assignments and fraud can be found in the Education and Examination Regulations (EER or OER in Dutch).
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