Identify and briefly evaluate the market forces that affect the competitive environment in which your company operates (British Airways).
Identify and briefly evaluate the market forces that affect the competitive environment in which your company operates (British Airways).
READ THE INSTRUCTION CAREFULLY
Identify and briefly evaluate the market forces that affect the competitive environment in which your company operates (British Airways).
The report should be based on publicly available information. Make use of learning resources listed in the Handbook and ensure that you do not rely solely on the company websites. The more high quality independent sources used the better the scholarship and quality of your work is likely to be.
Quotations, factual information and opinions that are not your own require in-text citations and listing in the Table of References. Provide all appropriate references in a conventional academic style
Learning Materials –
Essential :
Palmer, A. and Hartley, B (2012), The Business Environment, (7th ed.), McGrawHill, UK
Recommended
Morrison, J, (2016), The Global Business Environment: Challenges and Responsibilities, (4th ed.), Palgrave
Worthington I, and Britton, C. (2014), The Business Environment, (7th ed.), Pearson Education, England
Coulter, M. (2012), Strategic Management in Action, (6th international edition), Pearson Prentice Hall, Upper Saddle River, NJ
Henry, A. (2011) Understanding Strategic Management, (2nd ed.), Oxford University Press, Oxford.
