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Synthesis is the act of creating something new from multiple existing entities. Synthesis of research, then, is creating a new idea from existing ideas. Synthesis of research is not a single innate skill. Rather, it is a process learned through time and practice. At the doctoral level, writing is a continual process of revision as learners improve skills and build subject matter expertise.

Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis.

You serve as the assistant to the very recently appointed CEO of a prominent start-up that is beginning to grow rapidly. The new CEO, Tara Richmond, is a former general who gained visibility in the military for her outstanding leadership qualities. Since her arrival, the Board of Directors has had spirited debates on several proposals that would increase corporate profits but would work to the disadvantage of some members of the public as well as other stakeholders. Some members of the board are arguing that the only obligation the company has is to make profits for the stockholders. Other members of the board are arguing that the company has an obligation to the community and to stakeholders other than just the stockholders.

MKT/435: Consumer BehaviorWk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Wk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Assignment Content

Why Uber Has Been Forced to U-Turn

Social Responsibility and Advertising Essay

The case will focus on issues related to market segmentation targeting and/or positioning.  You will be asked to answer questions following the case.  Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.

The Social Implications of Advertising: Analyzing Puffery, Stereotypes, and Deception in Advertisements. Understand the impact of advertising on society and how to spot deceptive