Global Strategy for Nike - Essay Prowess

Global Strategy for Nike

Global
Strategy for Nike

Corporate
strategy by Nike is aimed at creating a diversified plan for producing and
marketing its products globally. The strategy is meant to coordinate the
operations of the company’s subsidiaries globally. The coordination of the
subsidiaries’ operations is accompanied by a diversified market and labor.
Cultural practices of different geographical regions may affect the market for
certain products hence the diversification of labor (Kern et al, 26). For
example, people in India prefer cricket to basketball; which is supported by
many people in the United States. Therefore, cricket sporting goods can be
customized to cultural preference of Indians and sti

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