Features of both Qualitative and Quantitative Research
These are the two main bodies of research and they can be described as follows,
- Also referred to as phenomenological inquiry and uses a natural approach. Qualitative research is very useful in the early stages of research (Miles & Huberman, 1994).
- In qualitative research the researcher is the main data collecting instrument. His subjective interpretation of events is used as data for analysis.
- Qualitative research is carried out in a natural setting and is used to understand identified social or human phenomena such as on the prospects of new consumer products in market research (Miles & Huberman, 1994). It is also time consuming.
- Qualitative research is based on the outcome of the testing a phenomenon. Qualitative data is d