Features of both Qualitative and Quantitative Research Essay - Essay Prowess

Features of both Qualitative and Quantitative Research Essay

Features of both Qualitative and Quantitative Research Essay

Features of both Qualitative and Quantitative Research

These are the two main bodies of research and they can be described as follows,

Qualitative Research

  • Also referred to as phenomenological inquiry and uses a natural approach. Qualitative research is very useful in the early stages of research (Miles & Huberman, 1994).
  • In qualitative research the researcher is the main data collecting instrument. His subjective interpretation of events is used as data for analysis.
  • Qualitative research is carried out in a natural setting and is used to understand identified social or human phenomena such as on the prospects of new consumer products in market research (Miles & Huberman, 1994). It is also time consuming.
  • Qualitative research is based on the outcome of the testing a phenomenon. Qualitative data is d

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