Ethical Issues Related to Service Marketing
Marketing professionals are presented with great opportunities towards realizing a sound career with much potential for career advancement. However, following the high road seems to be avoided by a growing number of marketing professionals (Jackson, 2015). As such, it takes a lot of self discipline to remain ethical and more so, arriving at sound moral decisions compels one to involve a high degree of intelligence as well as forethought. Looking into the moral fiber of any situation with regard to an organization’s operations can determine whether it will continue or grow its competitive advantage over other industry players. The use of unethical service marketing practices in most cases results in legal issues which eat into profits and brand image thus curtailing growth as well as putting a marketer’s career at risk (Smith, 2014). This paper seeks to discuss an article published in the Wall Street Journal on the 19th of August 2015 titled, Hackers Post Stolen User Data from Ashley Madison Breach, in an effort to discuss the ethical issues that challenge service marketing companies.
Service marketing entails the dissemination of data to consumers with an aim of selling intangible services as products (Smith, 2014). Service marketing thus involves intangible, inseparable, variable and perishable products such as those offered by management consultants or law firms. These facto