Essay on Distribution Channel Article Review - Essay Prowess

Essay on Distribution Channel Article Review

Essay on Distribution Channel Article Review

Distribution channel and its importance to the marketing process

A distribution channel refers to the route or path via which services and goods move from the manufacturing or production area to the end user. It includes distributors, retailers, and wholesalers as well as the internet (Dent, 2011). Distribution channels are important in the marketing process because they demonstrate the firm that collaborate with the stakeholders to deliver the service and product to the final user. In additionally, they help the services and products to sell to the end to the end use. Furthermore,

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