Discussion 12: Marketing with Services - Essay Prowess

Discussion 12: Marketing with Services

Discussion 12: Marketing with Services

Remember to support your initial post with at least one scholarly or business publication resource.
Your initial post should be at least a paragraph in length (minimum 250 words). However, the content of your post is more important than merely the length of the post.

As we discussed with POPs & PODs, features and benefits of competing products become more similar over time, as companies attempt to minimize the competitive advantage of others.  One way a company can set themselves apart is with service. This can include developing peripheral or complementary services, or having stellar customer service.

Briefly describe the 4 distinctive characteristics of services. Based on your personal experience, choose a service provider that you feel excels in some aspect of services they provide. Provide 3 examples that illustrate the distinctive characteristics of services and show how they overcome those challenges of marketing services. Your chosen company cannot be one we have or will cover in an assignment in this course. What can you learn and apply from this company in your own marketing plan? List 3 tactics you will use in your marketing plan to include service as a differentiator.

You also must create at least two different discussion paragraphs for every discussion topic that week. Each discussion paragraph should be substantive about the subject (minimum 100 words) with one reference (APA citation) for each paragraph.

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