Creating Value and Current Marketing Situation - Essay Prowess

Creating Value and Current Marketing Situation

Creating Value and Current Marketing Situation

Creating Value and Current Marketing Situation

Consumers are always willing to pay the stated price for a good or service if the product or service will guarantee the satisfaction derived from it matches the stated price. Therefore a marketer always strives to deliver a value that the consumer will be aware of, welcome and pay for (Torok, 2007). For customers to value what a marketer has to offer, then the marketer has to show that the customer is of value to him or her and is worth their money and time. Thus to customers have to be wooed purposely and the marketer has to over deliver on value as promised to build on a trust relationship with the consumer. However value and cost are quite distinct. It is next to impossible to cost value and if a marketer has a product which he value at x dollars and sells it at x+10 dollars then the value of the product to the marketer is x+10 dollars. If a customer by that produ

Activate subscription to View the Whole Post