Contemporary Issues in Business - 5000 to 5500 words, over 50 journals (within 10 years) with APA referencing and TurnItIn Plagiarism - Essay Prowess

Contemporary Issues in Business – 5000 to 5500 words, over 50 journals (within 10 years) with APA referencing and TurnItIn Plagiarism

Contemporary Issues in Business – 5000 to 5500 words, over 50 journals (within 10 years) with APA referencing and TurnItIn Plagiarism

Abstract (up to 100 words)

Table of contents (including only the STARTING page number)

List of figures

  1. Introduction (300-500 words)

1.1 Significance of the study

  • Include statistics to support the importance of the topic (industry statistics on Hospitality industry)
  • Why importance of this brand loyalty?
  • Due to many academics have been studies of this topic show that brand loyalty is a most important and influence in the hospitality industry (set the related journals for support)
    • Research aim and objectives

The aim of the current research as below:-

  • To identify the importance of the psychological processes of consumers regarding developing strong brand loyalty
  • To investigating the relationship on how the attitudinal brand loyalty variables such as cognitive, affective and conative brand loyalty components influence implicit and explicit brand loyalty
  • To explain how customer satisfaction and customer delight affect cognitive, affective, as well as conative brand loyalty
  • To developing a theoretical model in implicit and explicit brand loyalty
  • To recommend the best practice of brand loyalty in the hospitality industry
  • Literature Review (Main body: 3500-4000 words) focus on concept

2.1 Development of a theoretical framework on brand loyalty

2.1.1 Implicit-Explicit loyalty model

(Cognitive brand loyalty, conative brand loyalty and affective brand loyalty show by Oliver model (please set the reference, source: Extending the four-stage brand loyalty framework in African Telecoms). Explain the relationship and influence of Cognitive brand loyalty, affective brand loyalty, conative brand loyalty, and Implicit-Explicit loyalty)

Figure 1 – Implicit-explicit loyalty model

Source: Hinson et al., (2016).

2.2 Cognitive brand loyalty, affective brand loyalty and conative brand loyalty

(Explain the sequence is Cognitive brand loyalty>affective brand loyalty> conative brand loyalty from found others academics/ Journals not Cognitive>Conative>Affective)

2.2.1 Customer Satisfaction and Customer Delight

(from others academics/ journals show that customer satisfaction and customer delight are influence of Cognitive brand loyalty, affective brand loyalty and conative brand loyalty. Explain the relationship as well)

Sources:

  1. SELF-CONGRUITY AND FUNCTIONAL CONGRUITY IN BRAND LOYALTY
  2. A Brand Loyalty Model Utilitizing Team Identification and Customer Satisfaction in the Licensed Sports Product Industry
  3. Effects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approach

Please help to find more journals related customer satisfaction and customer delight within 10 years

2.3 Model of this study

(Based on the Oliver model is related to Customer satisfaction and customer delight, therefore combine two models to develop a 7 factors theoretical framework of this study)

Figure 2 – Theoretical framework of this study

2.3.1 Definitions of key concepts

2.3.1.1 Congnitive Brand Loyalty

2.3.1.2 Affective Brand Loyalty

2.3.1.3 Conative Brand Loyalty

2.3.1.4 Customer Satisfaction

2.3.1.5 Customer Delight

2.3.1.6 Implicit Brand Loyalty

2.3.1.7 Explicit (action) Brand Loyalty

3. Best Practice of Brand Loyalty on Hospitality industry (Practical section)

(600 words with 2-3 real sample in success sample can be apply the Theoretical framework of this study)

  • Conclusion and further research (400 words)
    • conclusion
    • Limitations and further research

50 References (all journals within 10 years)