Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), pp.211-36.
An article by Allcott and Gentzkow (2017) assessed the role of social media in spreading fake news during electoral processes especially 2016 elections in the USA. The researcher argued that false information is easily spread through social media without filtering as compared to traditional media. The data was acquired through an online survey that was conducted after the election among US citizens aged 18 years and above. The sample of 1208 people was selected from 30 million individuals who filled in the SurveyMonkey website. The study concentrated on evaluating a number of social media platforms which were popular in the spread of fake news and which candidate benefited from this news. The study is important for my research because it demonstrated the way social media has an impact on the electoral system especially when the fake news is generated to sway voters. The main limitation of the study was that the sample was interviewed through the online mechanism, which may fail to deliver the reality from the participants. Therefore, the authors suggested that more research should be conducted to analyze effective measures to eliminate fake news. The article will be beneficial for my study because it adds new insights on the topic.
Sunstein, C.R., and Sunstein, C.R., 2017. # Republic: Divided democracy in the age of social media. Princeton University Press.
The book by Sunstein (2017) explored the concept of “Daily Me” which refers to the social media technology, which has given power and freedom to the user to interact with the media content of their choice. The author indicated that in any electoral outcome, there are divided emotional reactions among the stakeholders because it produces winners and losers. The researchers used previous data to arrive