The mix marketing strategy of Coca Cola in Vietnam
Essay on Marketing Management (National Economics University)
Topic: Analyzing the mix marketing strategy of Coca Cola in Vietnam
Currently, Coca Cola is one of the leading beverage brands in the world with more than 3300 products, and competes with the "rivals" Pepsi. In order to achieve such success, Marketers of this company have continuously innovated the mix marketing strategy suitable for each different product line. So, how is Coca Cola's marketing strategy applied by this company? Let's go with Marketing AI to analyze 4-letter P in Coca Cola's marketing strategy.
According to Nielson's data, Coca-Cola is the number one brand in the beverage, juice, and bottled water market in 2010. From its flagship product is carbonated drinks, now Coca-Cola. has diversified products with many designs, colors and flavors such as Fanta, Maaza, Limca, sprite, Thums Up, Minute Maid, Nimbu Fresh or Nested Iced Tea. These are all Coca-Cola beverage brands in more than 200 countries and territories around the world. The company has constantly researched and developed more new products such as Joy bottled water, Samurai energy drink, Sunfill fruit powder, and added many new flavors for traditional products to meet tastes and The taste of Vietnamese people like Fanta Lemon, Strawberry Fanta. In 2016, Coca launched sugarless Coca to compete directly with Pepsi, while meeting the trend of increasing consumption of low-sugar drinks by consumers to avoid obesity and road-related diseases. serious. Although Coca-Cola has been in Vietnam for more than 20 years, Coca-Cola is still on the rise and has not shown signs of decline in both revenue and profit.
Coca Cola's packaging is constantly improving to extend the life cycle of the product to give customers a new feeling, eye-catching, optimistic and more convenient to use. During each Tet holiday, Coca-Cola uses the image of "swallow bird"