Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years; - Essay Prowess

Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years;

Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years;

Intact Financial Corporation

INSTRUCTIONS:

Perform a literature review using the following guidelines:

  1. identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years;

I choose Intact Financial Corporation as proposed company

  • summarize the communication strategy used by the organization to communicate the catastrophic event (maximum of 150 words);
  • review the following readings on how to perform a literature review; Northey, M., & McKibbin, J. (2011). Impact! A guide to business communications. (8th ed.). Toronto, Canada: Pearson Canada.Chapter 6.
  • conduct a research to find academic articles that present theories that would explain the communication strategy used by the company you identified;
  • review at least five academic or peer reviewed sources;

SUBMISSION DETAILS:

Your overall submission should include:

  1. Title page (include title, name, date, course code/title, instructor name).
  2. Introduction (explain what is comprised within document – should include a clear purpose/thesis statement).
  3. Body (for each article reviewed, 3-4 relevant points related to topic, supported in one paragraph supported by at least one reference),
  4. Conclusion (summarize the articles main points and how they relate to your proposed paper’s thesis statement or main arguments, confirms what was said in body).
  5. Reference Page (full references for all work cited in body).

The main body of the essay (introduction, body, and conclusion) should be a maximum of 3 pages double spaces (12 point font).

Essay #2

INSTRUCTIONS:

Write a research report that includes the following:

  1. Using the literature review from above essay which is on Intact Financial Corporation company, write a 1,500 word report. You are to use at least 5 academic sources.
  2. Review Chapter 7 and 8 of the following text book: Northey, M., & McKibbin, J. (2011). Impact! A guide to business communications. (8th ed.). Toronto, Canada: Pearson Canada.. Chapters 7 and 8 provide information on the planning, elements and writing of reports.
  3. You are to prepare a report that makes recommendations that include what communication strategy your company used and whether you feel is was an effective approach.
  4. Review the readings on APA format.
  5. Prepare, proof read, and edit the individual research report.
  6. Prepare and submit the individual research report to the assignment forum on the assigned due date.
  7. Review the submission details

SUBMISSION DETAILS:

Your overall submission should include:

  1. Title page (include title, name, date, course code/title, instructor name).
  2. Introduction (explain what is comprised within document – should include a clear purpose/thesis statement).
  3. Body (5-6 relevant points related to topic, each supported with one paragraph supported by at least one reference).
  4. Conclusion (confirms what was said in body, you must make three recommendations).
  5. Reference Page (full references for all work cited in body).

The main body of the essay (introduction, body, and conclusion) should be a maximum of

1,500 words, double spaced (12 point font).

Solution Essay 1 and Essay 2

Introduction

Intact Financial Corporation is the main provider of casualty and property insurance services in Canada. The company insures more than 5 million people and organizations through its insurance subsidiaries. The organization conveys insurance under the Intact Insurance brand through a wide system of intermediaries. Effective communication enables the company to interact cordially with external entities especially when crises arise. This is determined by the organizational culture where information passed to customers through media and other forms of communication is highly organized. This incorporates workers providing thoughts for upgrades and clients giving input.

Effective and proficient business communication is key to the general accomplishment of your organization. The way you communicate with your customers will make a face for your image. On the off chance that you neglect to utilize your business communication apparatuses legitimately, your business can confront a poor brand picture. Check in with your group today to see that your communications are all acceptable and are being utilized by all accounts.

Aspects of Business Communication by Intact Financial Corporation

In most cases, crisis communication today is perplexing. For example, Intact Financial Corporation was very clear when providing information about the Southern Alberta floods. It ensured that customers involved in the catastrophe were informed of the company’s plans (Alberta, 2016). The speed at which buyers produce information has been increasing over the years due to evolving forms of communication. The growth of the Internet and the social media has proved to be effective when passing information to the

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